Johanna Zimmermann, Dr.
Research Project Participation
Sponsorship project bidirectional charge management – BDL
Affiliation | Scholarship
bidt - Bayerisches Forschungsinstitut für Digitale Transformation
Research Focus
- Consumer and B2B Privacy
- Artificial Entities (e.g., AI-based Systems, Robots and Avatars)
- Consumer Journeys and Experience
Education
Business Administration Studies, University of Passau and Indian Institute of Technology Madras, Chennai, Indien
Professional Experience
- Strenesse AG Nördlingen
Awards
Helmut-Schmalen-Prize for an outstanding dissertation
Publications
Zimmermann, J., Martin, K. D., Schumann, J. H., & Widjaja, T. (2024). Consumers’ multistage data control in technology-mediated environments. International Journal of Research in Marketing, 41(1), 56-76. (VHB3: A)
Bidler, M., Zimmermann, J., Schumann, J.H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. Journal of Retailing, 96(4), 507-523. (VHB3: A)
Conferences and other research contributions
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2024). It’s eerie but I (still) like it?! –Towards a More Differentiated View on Eeriness in the Context of New Technologies. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2024). Avatars in Marketing – A Conceptual Framework and Literature Review. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2023). It’s eerie but I (still) like it?! –Towards a More Differentiated View on Eeriness in the Context of New Technologies. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2023). Avatars Rising – A Literature Review on Avatars in Marketing. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Hirsch, S., Kellerer, F., Zimmermann, J., & Mang, S. (2022). User Perspectives on Bidirectional Charging – Insights from the Field Trial of the Research Project “Bidirectional Charging Management”. 17th International MTZ Congress Powertrains and Energy Systems of Tomorrow 2023, Berlin, Germany.
Zimmermann, J., Kroos, A., & Schumann, J.H. (2022). „Real or fake?!” – Consumers’ avatar self-representation in new computer-mediated environments. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). It’s eerie but I (still) like it?! – Understanding perceptions of eeriness in the context of artificial entities. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). „Are you for Real?“ – Effects of Virtual Influencers on Consumer Behavior and Brand Perceptions. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.
Zimmermann, J., Schumann, J.H., Widjaja, T., & Martin, K.D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. SERVSIG Conference, Glasgow, United Kingdom, 16.06.2022-18.06.2022.
Zimmermann, J., Schumann, J.H., Widjaja, T., & Martin, K.D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. Frontiers in Service Conference 2022, Boston, MA, USA, 24.06.2022-26.06.2022.
Kellerer, F., Zimmermann, J., Hirsch, S., & Mang, S. (2022). Creating and sustaining user engagement in bidirectional charging. 16th International MTZ Congress Powertrains and Energy Systems of Tomorrow 2022, Berlin, Germany.
Zimmermann, J., Schumann, J.H., Widjaja, T., & Martin, K. D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. EMAC Conference, Budapest, Hungary, 24.05.2022-27.05.2022.
Kämpfe, B., Zimmermann, J., Dreisbusch, M., Grimm, A. L., Schumann, J.H., Naujoks, F., Keinath, A., & Krems, J. (2022). Preferences and Perceptions of Bidirectional Charging from a Customer’s Perspective–A Literature Review and Qualitative Approach. Electrified Mobility 2019, 177-191.
Zimmermann, J., Schumann, J.H., Widjaja, T., & Martin, Kelly D. (2021). Investigating Control Perceptions in AI-Based Data Disclosure Processes. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)
Zimmermann, J., & Kämpfe, B. (2021). Gamifying Sustainable Energy Behavior in Bidirectional Charging. 12. Tagung der DGPs-Fachgruppen Arbeits-, Organisations- und Wirtschaftspsychologie sowie Ingenieurspsychologie, Chemnitz, Germany, 22.09.2022-24.09.2021. (online)
Zimmermann, J., Bidler, M., Schumann, J.H., & Widjaja, T. (2020). AI-based Data Disclosure. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)
Bidler, M., Zimmermann, J., Schumann, J.H., & Widjaja, T. (2020). Here is How Your Data Help Us Personalize Our Offers to You: Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. 49th EMAC Annual Conference, Budapest, Hungary, 26.05.2020-29.05.2020. (cancelled due to COVID-19)
Bidler, M., Schumann, J.H., Widjaja, T., & Zimmermann, J. (2020). Aligning the Data Disclosure Process with Customer Benefits: Employing a Meaningfully Gamified Data Disclosure Process to Increase Data Disclosure Intentions for Personalization Purposes. 2020 AMA Winter Academic Conference, San Diego, CA, USA, 14.02.2020-16.02.2020.
Bidler, M., Schumann, J.H., Widjaja, T., & Zimmermann, J. (2019). Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. Doktorandenseminar, Munich, Germany, 14.11.2019-15.11.2019.
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