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Corinna Braun, M.Sc.

Corinna Braun, M.Sc.
Corinna Braun, M.Sc.
Room 010 (WIWI)
Innstraße 27
94032 Passau

Office hours: By appointment only (please contact me via email)

Research Project Participation

  • Sponsorship project bidirectional charge management – BDL
  • unIT-e2-Project

Research Focus

  • Consumer Behavior
  • Prosumer
  • Waiting Time in Marketing
  • E-Mobility
  • User Experience, Usability & User Acceptance

Education

Business Administration Studies with focus on Marketing and Management at the Copenhagen Business School and the Schulich School of Business at York University, Toronto, Canada

Professional Experience

  • Rolls-Royce Power Systems AG Friedrichshafen
  • PTV AG Karlsruhe
  • 1776 Washington D.C.
  • Invacare GmbH Isny

Conferences and other research contributions

Braun, C., & Schumann, J.H. (2024). Waiting Time in Marketing. 11th Conference of the Bavarian Service Research Cluster, Passau, Germany, 22.11.2024. (online)

Braun, C. & Schumann J.H. (2024). User Perspective on Connected E-Mobility – Insights from the Field Trial of the Research Project “unIT-e²”. 8th E-Mobility Power System Integration Symposium, Helsinki, Finland, 07.10.2024-08.10.2024.

Braun, C. & Schumann, J.H. (2024). Trading Waiting Time for Money. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.

Braun, C., Schumann, J.H. (2024). Customer or Prosumer - Who am I? Role Acceptance in Emerging Service Business Models. 2024 EMAC 53rd Annual Conference, Bucharest, Romania, 28.05.2024-31.05.2024.

Braun, C. & Schumann, J.H. (2024). End-Consumer or Business Partner - Who am I? New Prosumer Roles in Emerging Service Business Models. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.

Braun, C. & Schumann, J.H. (2023). End-Consumer or Business Partner? Who am I? New Roles in Emerging Service Business Models and their Implications for Customer Management. 10th BMM-EMAC, Passau, Germany, 29.06.2023-30.06.2023.

Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. 8th International Electric Vehicle Conference, Edinburgh, Scotland, 21.06.2023-23.06.2023.

Braun, C. & Schumann, J.H. (2023). Not quite end-consumer anymore, not quite business partner yet?! Role Conflicts in Emerging Service Business Models. Frontiers in Service Conference 2023, Maastricht, Netherlands, 16.06.2023-18.06.2023.

Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. Transportation Research Procedia, 70, 138-145.

Braun, C. & Schumann, J.H. (2022). Consumers in Complex Service Systems: From End Consumer to Business Partners?!. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.

Braun, C., & Schumann, J.H. (2021). Collaborative Consumption in the Context of Bidirectional Charging. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Braun, C. & Schumann, J.H. (2021). Sharing Economy. bidt Glossar. www.bidt.digital/glossar-sharing-economy/

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