| Module | ECTS | Language | WiSe 26/27 | SuSe 27 |
|---|---|---|---|---|
| Marketing Research | 5 | English | R | VL |
| Introduction into Online Marketing | 5 | German | VL+Ü | R |
| Bachelorseminar | 7 | German / English | S | S |
| Practical Seminar | 5 | German | ||
Bachelor Colloquium | German / English | K | K |
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Lehrveranstaltungen | ECTS | Sprache | WiSe 26/27 | SuSe 27 |
|---|---|---|---|---|
Services Marketing1 | 5 | English | ||
Consumer Behavior | 5 | English | R | VL |
Customer Relationship Management1 | 5 | English | ||
Digital Marketing | 5 | English | VL+Ü | R |
Masterseminar | 7 | English | S | S |
| Praxisprojekt | 5 | English | ||
Masterkolloquium | English | K | K |
1 The lectures Services Marketing and Customer Relationship Management will only be held irregularly.
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SuSe = Summer Semester
WiSe = Winter Semester
| Module | SoSe 26 | WiSe 26/27 | SoSe 27 |
|---|---|---|---|
| Publishing in international marketing journals | |||
| Ph. D. Colloquium |
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Mon.. 16:00 - 18:00 (weekly), Location: (WIWI) HS 5
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Wed.. 16:00 - 18:00 (weekly), Location: (WIWI) HS 7
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Wed.. 14:00 - 16:00 (weekly), Location: (WIWI) HS 7
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Dates on Thursday, 22.10.2026 16:00 - 18:00, Room: (HK 14b) SR 017
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Dates on Friday, 16.10.2026 09:00 - 12:00, Thursday, 22.10.2026 16:00 - 18:00, Friday, 23.10.2026, Friday, 30.10.2026, Friday, 13.11.2026 09:00 - 12:00, Room: (HK 14b) SR 017, ((HK 14b) SR 017 (mit 32766))
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Wed.. 18:00 - 20:00 (fortnightly, from 21/10/26), Location: (WIWI) SR 027
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Wed.. 18:00 - 20:00 (fortnightly, from 14/10/26), Location: (WIWI) SR 027
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Dates on Wednesday, 29.07.2026 00:00 - 23:00, Room: (Video)
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