Please note that Prof. Schumann will take a sabbatical in the winter semester 2024/25 as well as in the summer semester 2025. Accordingly, no courses will take place in these semesters. You will find out whether and in which form repeat examinations will be offered in the respective course. Seminars will be offered further on.
| Module | ECTS | Language | WS 24/25 | SS 25 |
|---|---|---|---|---|
Marketing1 | 5 | German | ||
| Marketing Research | 5 | English | R | VL + Ü3 |
| Introduction into Online Marketing2 | 5 | German | VL + Ü4 | R |
| Bachelorseminar | 7 | German / English | S | S |
| Practical Seminar | 5 | German | ||
Bachelor Colloquium | German / English | K | K |
1 On annualy rotating basis with the Chair of Marketing and Services.
2 The course Introduction into Online Marketing will be held as a face-to-face course from WS 24/25.
3 There will be no accompanying lecture (teaching materials are provided digitally in the form of video recordings for self-study); tutorial takes place
4 The tutorial is available via ilias
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | ECTS | Language | WS 24/25 | SS 25 |
|---|---|---|---|---|
5 | English | |||
5 | German | R2 | ||
5 | German | R2 | R2 | |
7 | German / English | S | S | |
| Praxisseminar | 5 | German | ||
Master Colloquium | German / English | K | K |
1 The lecture Services Marketing will only be held irregularly.
2 Repeat exam only; no accompanying lecture (course materials are provided in the form of video recordings digitally for self-study)
3 The course Kundenmanagement will be offered in English from winter semester 25/26 under the title Customer Relationship Management.
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | WS 24/25 | SS 25 | WS 25/26 |
|---|---|---|---|
| Publishing in international marketing journals | |||
| Ph. D. Colloquium | X | X | X |
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Dates on Thursday, 24.04.2025 - Friday, 25.04.2025, Friday, 09.05.2025 - Saturday, 10.05.2025, Friday, 30.05.2025, Friday, 27.06.2025, Friday, 04.07.2025 09:00 - 16:00, Friday, 17.10.2025 09:00 - 17:00, Thursday, 23.10.2025 16:00 - 18:00, Friday, 31.10.2025 09:00 - 16:00, Thursday, 20.11.2025 16:00 - 21:00, Room: (HK 14b SR 105), (Raum (ZMK) SR 004), ((WIWI) SR 026)
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Dates on Thursday, 24.04.2025 - Friday, 25.04.2025, Friday, 09.05.2025 - Saturday, 10.05.2025, Friday, 30.05.2025, Friday, 27.06.2025, Friday, 04.07.2025, Friday, 17.10.2025 09:00 - 16:00, Thursday, 23.10.2025 16:00 - 18:00, Friday, 31.10.2025 09:00 - 16:00, Thursday, 20.11.2025 16:00 - 21:00, Room: (HK 14b) SR 105, (ZMK) SR 004, (WIWI) SR 026
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Dates on Wednesday, 23.04.2025, Thursday, 08.05.2025, Thursday, 05.06.2025, Thursday, 10.07.2025 09:00 - 15:00, Room: (IM) VR 008b, (HK 14b) VR 314 "Brücke", (JUR) VR 147b
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Dates on Thursday, 24.04.2025 - Friday, 25.04.2025, Thursday, 22.05.2025, Monday, 26.05.2025, Thursday, 24.07.2025 09:00 - 15:00, Room: (WIWI) SR 026, (WIWI) SR 029, (WIWI) R 301
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Mon.. 14:00 - 16:00 (weekly), Location: (WIWI) CR 031/032,
Tue.. 14:00 - 16:00 (weekly), Location: (WIWI) CR 031/032
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Dates on Wednesday, 29.01.2025 10:00 - 12:00, Thursday, 03.04.2025 10:00 - 14:00, Wednesday, 30.04.2025 11:00 - 13:00, Monday, 30.06.2025 10:00 - 14:00, Room: (WIWI) CR 031/032, (WIWI) SR 026, (AM) SR 201
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Dates on Thursday, 12.06.2025, Thursday, 31.07.2025 09:00 - 12:00, Room: (HK 14b) VR 314 "Brücke", (WIWI) SR 026
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