External Doctoral Candidates

Research Focus

• Digitalization of (regional) trade
• Online marketing
• E-Commerce

Education

Studies in Economics and Social Sciences with focus on Business Administration at the Vienna University of Economics and Business (BSc) and Business Administration at the University of Passau (M.Sc.).

Professional Experience

• proMittelstand GmbH consulting, Passau
• Chamber of Commerce and Industry for Munich and Upper Bavaria (IHK), Munich
• EU-Representation of the Austrian Federal Economic Chamber, Brussels 

Conferences and other research contributions

Lazarovici, I.-S., Schubach, S., Schumann, J.H., & Brodschelm, F. (2024). The Moderating Role of Product Knowledge and Control on Consumers’ Interest in Mystery Promotions. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.

Brodschelm, F., Schubach, S., Schumann, J. H., Hüttl-Maack, V., & Lazarovici, I.-S. (2023). Mystery Resolved! And Then?—How (Dis)Confirmation Effects and Positive Affective Spillover…

Research Focus

• Industry 4.0
• Digital Business Transformation
• Development of digital business models and services
• Data-driven start-ups

Education

Information Systems Studies, University of Passau

Professional Experience

• ZF Friedrichshafen AG, Passau
• Neovias GmbH, Passau

Awards

2019 Nomination for the EMAC „Best Paper Award"

Publications

Eggert, C.-G., Winkler, C., Volkmann, A., Schumann, J. H., & Wünderlich, N. V. (2022). Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization. Industrial Marketing Management, 105, 404-421. (VHB-R 2024: B)

Mosch, P., Winkler, C., Eggert, C.-G., Schumann, J. H., Obermaier, R., & Ulaga, W. (2022). Driving or Driven by Others? A Dynamic Perspective on How Data Driven Start-Ups Strategize Across Different Network Roles in Digitalized Business Networks. Industrial Marketing Management, 102, 381-402. (VHB-R 2024: B)

Conferences and other research contributions

Mosch, P., Eggert, C.-G., Winkler, C.,…

Alina Grüner, M.Sc.

(WIWI) Room 011
Innstraße 27
94032  Passau

Phone:  +49 851 509-4424
Email: Alina Grüner

Office hours: By appointment only (please contact me via email)

Research Focus

• Service Innovation in the B2B Sector
• Digitalization and data-driven business models
• Customer Integration and Digital Services

Education

Business Administration Studies, University of Passau

Professional Experience

• ZF Friedrichshafen AG, Passau
• Krones Inc., Franklin, USA
• CenTouris Marktforschung, Passau

Awards

• 2019 Nomination for the EMAC „Best Paper Award"
• 2017 Nomination as BVM/VMÖ/vsms young scholar in the category master thesis 

Publications

Eggert, C.-G., Winkler, C., Volkmann, A., Schumann, J. H., & Wünderlich, N. V. (2022). Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization. Industrial Marketing Management, 105, 404-421. (VHB-R 2024: B)

Mosch, P., Winkler, C., Eggert, C.-G., Schumann, J. H., Obermaier, R., & Ulaga, W. (2022). Driving or Driven by Others? A Dynamic Perspective on How Data Driven Start-Ups Strategize Across Different Network Roles in Digitalized Business Networks. Industrial Marketing…