Logo of the University of Passau

Seminars at the chair

Every semester, the Chair of Marketing and Innovation organizes at least one Bachelor's seminar and usually one Master's seminar with different topics. The aim of the seminars is the scientific examination of a given topic as well as the preparation for Bachelor's and Master's theses at our Chair.

Application periods for seminars - General information

Summer Semester

The allocation of seminar places for the summer semester is expected to take place in January/February. As soon as the exact dates for the application period are known, they will be published on this page.

Winter Semester

The allocation of seminar places for the winter semester is expected to take place in June/July. As soon as the exact dates for the application period are known, they will be published on this page.

Bachelor Seminar

The bachelor's seminar is designed to introduce you to a scientific review of existing research literature. In the seminar, you will identify academic articles on a defined topic and classify them using suitable criteria in order to identify future research needs. We will support you with the necessary methods and tools.

In the winter semester 2025/26, the Chair of Marketing and Innovation is offering a bachelor's seminar.

The bachelor's seminar deals with the topic “Literature analysis on current marketing topics”.

The aim of the seminar is to critically examine and process selected research results.

Students can gain experience in researching, processing and presenting the current state of research on a specific marketing topic.

The target group is all those who wish to prepare themselves optimally for a Bachelor's thesis in the field of marketing.

The application deadline is July 07, 2025 (23:59). Further information on the seminar and application procedure can be found in the call for applications

  • Intermediate presentation (Power-Point): 15%
  • Final presentation (Power-Point): 15%
  • Seminar paper: 70%
    • 12 pages (excl. cover page, indexes, references, appendix)
    • 1.5 lines
    • APA format
    • Further requirements will be discussed in detail at the kick-off
  • Active participation in the seminar

Application period: 30.06.2025 (09:00 a.m.) - 07.07.2025 (11:59 p.m.)

Email (with subject: “Seminar application bachelor seminar [own matriculation number]”) to: AnnaMaria.Gall@uni-passau.de 

Required documents (please in a collective PDF file, documents not as photos):

  •    Short letter of motivation (max. 1 page)
  •    Curriculum vitae in tabular form with Abitur grade and provisional Bachelor's grade
  •    Current overview of grades from the Bachelor's degree (HisQis printout)
  •    High school diploma
  •    Information on the prioritization of the chair (i.e. what priority does the Chair of Marketing and Innovation have in your application for a Bachelor's place > priority 1, 2 or 3)

    Name of the file: [last name]_[first name]_Application_Bachelorseminar_WiSe2526.pdf

Please note that only complete applications can be considered!

Application Period

Application period for seminars in winter semester 25/26:

Bachelor:
30.06.2025 - 07.07.2025

Master:
No seminar will be offered.

Contact Bachelor Seminar

Anna Maria Gall
Room WIWI 001
Innstraße 27
Phone: +49(0)851/509-2429
Fax: +49(0)851/509-2422
Web

Contact Master Seminar

Isabel-Sophie Lazarovici
Room WIWI 010
Innstraße 27
Phone: +49(0)851/509-2427
Fax: +49(0)851/509-2422
Web
I agree that a connection to the Vimeo server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
I agree that a connection to the YouTube server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
Show video