Interim Chair
Prof. Dr. David Schindler has been serving as interim chair of Marketing and Innovation since April 2026. In his research, he examines how digital transformation is reshaping marketing strategies and customer analytics, creating new opportunities to better understand and engage consumers.
Teaching
Students are provided with a wide range of introductory and advanced courses. We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research.
Research
We carry out research projects in cooperation with firms as well as national and international research partners. Our research focuses on topics with high management and scientific relevance.
- 08/2024 Hermann Gutmann Award for Outstanding Scientific Achievements awarded to Prof. Dr. David Schindler
- 02/2024 Prof. Dr. David Schindler has been named Fellow of the Dr. Theo and Friedl Schöller Research Center for Business and Society
- 10/2023 Teaching Award for Early-Career Researchers awarded to Prof. Dr. David Schindler
- Schindler, David, Tobias Maiberger, Nicole Koschate-Fischer, and Wayne D. Hoyer (2024), “How Speaking Versus Writing to Conversational Agents Shapes Consumers’ Choice and Choice Satisfaction,” Journal of the Academy of Marketing Science, 52 (3), 634–652. (VHB Ranking: A)
- Maiberger, Tobias, David Schindler, and Nicole Koschate-Fischer (2024), “Let’s Face It: When and How Facial Emojis Increase the Persuasiveness of Electronic Word of Mouth,” Journal of the Academy of Marketing Science, 52 (1), 119–139. (VHB Ranking: A)
I agree that a connection to the Vimeo server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
I agree that a connection to the YouTube server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
Show video
