The chair of Marketing and Innovation offers lectures for all academic programs including Bachelor’s, Master’s and Ph.D.’s. Our aim is to provide our students with high levels of responsiveness, transparency, and fairness.
We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research. In our lectures, we provide students with practical and business-relevant insights in cooperation with guest lecturers from various companies. In addition, we want to enable students to work independently on different topics and critically reflect on academic sources and information. Furthermore, we integrate current research topics in our teaching of fundamentals of scientific work. We are convinced that a strong scientific foundation and application-oriented knowledge provides an optimal basis for the thesis, career entry, and lifelong learning.
Please note that Prof. Schumann will take a sabbatical in the winter semester 2024/25 as well as in the summer semester 2025. Accordingly, no courses will take place in these semesters. You will find out whether and in which form repeat examinations will be offered in the respective course. Seminars will be offered further on.
| Module | ECTS | Language | WS 24/25 | SS 25 |
|---|---|---|---|---|
Marketing1 | 5 | German | ||
| Marketing Research | 5 | English | R | VL + Ü3 |
| Introduction into Online Marketing2 | 5 | German | VL + Ü4 | R |
| Bachelorseminar | 7 | German / English | S | S |
| Practical Seminar | 5 | German | ||
Bachelor Colloquium | German / English | K | K |
1 On annualy rotating basis with the Chair of Marketing and Services.
2 The course Introduction into Online Marketing will be held as a face-to-face course from WS 24/25.
3 There will be no accompanying lecture (teaching materials are provided digitally in the form of video recordings for self-study); tutorial takes place
4 The tutorial is available via ilias
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | ECTS | Language | WS 24/25 | SS 25 |
|---|---|---|---|---|
5 | English | |||
5 | German | R2 | ||
5 | German | R2 | R2 | |
7 | German / English | S | S | |
| Praxisseminar | 5 | German | ||
Master Colloquium | German / English | K | K |
1 The lecture Services Marketing will only be held irregularly.
2 Repeat exam only; no accompanying lecture (course materials are provided in the form of video recordings digitally for self-study)
3 The course Kundenmanagement will be offered in English from winter semester 25/26 under the title Customer Relationship Management.
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | WS 24/25 | SS 25 | WS 25/26 |
|---|---|---|---|
| Publishing in international marketing journals | |||
| Ph. D. Colloquium | X | X | X |
