Teaching

The chair of Marketing and Innovation offers lectures for all academic programs including Bachelor’s, Master’s and Ph.D.’s. Our aim is to provide our students with high levels of responsiveness, transparency, and fairness.

We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research. In our lectures, we provide students with practical and business-relevant insights in cooperation with guest lecturers from various companies. In addition, we want to enable students to work independently on different topics and critically reflect on academic sources and information. Furthermore, we integrate current research topics in our teaching of fundamentals of scientific work. We are convinced that a strong scientific foundation and application-oriented knowledge provides an optimal basis for the thesis, career entry, and lifelong learning.

Please note that Prof. Schumann will take a sabbatical in the winter semester 2024/25 as well as in the summer semester 2025. Accordingly, no courses will take place in these semesters. You will find out whether and in which form repeat examinations will be offered in the respective course. Seminars will be offered further on.