Teaching
Teaching Philosophy of the Chair of Marketing and Innovation
The chair of Marketing and Innovation offers lectures for all academic programs including Bachelor’s, Master’s and Ph.D.’s. Our aim is to provide our students with high levels of responsiveness, transparency, and fairness.
We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research. In our lectures, we provide students with practical and business-relevant insights in cooperation with guest lecturers from various companies. In addition, we want to enable students to work independently on different topics and critically reflect on academic sources and information. Furthermore, we integrate current research topics in our teaching of fundamentals of scientific work. We are convinced that a strong scientific foundation and application-oriented knowledge provides an optimal basis for the thesis, career entry, and lifelong learning.
Courses of the Chair of Marketing and Innovation
Module | Type | ECTS | Language | WS 22/23 | SS 23 | WS 23/24 | SS 24 |
---|---|---|---|---|---|---|---|
Marketing* | VL + Ü | 5 | German | X* | |||
VL + Ü | 5 | English | X | ||||
VL | 5 | German | X | X | X | X | |
S | 7 | German / English | X | X | X | X | |
Bachelor Colloquium | K | German | X | X | X | X |
* On annualy rotating basis with the Chair of Marketing and Services.
* The lecture Introduction into Online Marketing is an online lecture operated through the Virtuelle Hochschule Bayern (VHB).
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
SS = Summer Semester
WS = Winter Semester
Module | Type | ECTS | Language | WS 22/23 | SS 23 | WS 23/24 | SS 24 |
---|---|---|---|---|---|---|---|
5 | English | ||||||
5 | German | no lecture, only repeat exam | X | ||||
5 | German | X | X | ||||
S | 7 | German | X | X | X | X | |
Praxisseminar | S | 5 | German | ||||
Master Colloquium | K | German | X | X | X | X |
* From WS 18/19 onwards, the lecture Services Marketing will only be held irregularly.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
SS = Summer Semester
WS = Winter Semester