Johanna Zimmermann, M.Sc.

Projektbeteiligung

Förderprojekt Bidirektionales Lademanagement – BDL

Forschungsschwerpunkte

• User Experience, Usability & Nutzerakzeptanz
• Konsumentenverhalten
• Privacy Calculus Theory

Ausbildung

Studium der Betriebswirtschaftslehre an der Universität Passau und dem Indian Institute of Technology Madras, Chennai, Indien (M.Sc.)

Berufserfahrung

• Strenesse AG Nördlingen

Veröffentlichungen

Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). „Are you for Real?“ – Effects of Virtual Influencers on Consumer Behavior and Brand Perceptions. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.-22.07.2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. SERVSIG Conference, Glasgow, United Kingdom, 16.06. – 18.06.2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. Frontiers in Service Conference 2022, Boston, MA, USA, 24.06. – 26.06.2022.

Kellerer, F., Zimmermann, J., Hirsch, S., & Mang, S. (2022). Creating and sustaining user engagement in bidirectional charging. 16th International MTZ Congress Powertrains and Energy Systems of Tomorrow 2022, Berlin, Germany.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating Control Perceptions in AI-based Data Disclosure Processes. EMAC Conference, Budapest, Hungary, 24.05. – 27.05.2022.

Kämpfe, B., Zimmermann, J., Dreisbusch, M., Grimm, A. L., Schumann, J. H., Naujoks, F., Keinath, A., & Krems, J. (2022). Preferences and Perceptions of Bidirectional Charging from a Customer’s Perspective–A Literature Review and Qualitative Approach. Electrified Mobility 2019, 177-191.

Zimmermann, J., Schumann, J.H., Widjaja, T., & Martin, Kelly D. (2021). Investigating Control Perceptions in AI-Based Data Disclosure Processes. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Zimmermann, J., & Kämpfe, B. (2021). Gamifying Sustainable Energy Behavior in Bidirectional Charging. 12. Tagung der DGPs-Fachgruppen Arbeits-, Organisations- und Wirtschaftspsychologie sowie Ingenieurspsychologie, Chemnitz, Germany, 22-24.09.2021. (online)

Zimmermann, J., Bidler, M., Schumann, J.H., & Widjaja, T. (2020). AI-based Data Disclosure. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. Journal of Retailing, 96(4), 507-523. (VHB3: A)

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Here is How Your Data Help Us Personalize Our Offers to You: Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. 49th EMAC Annual Conference, Budapest, Hungary, 26.05. - 29.05.2020. (cancelled due to COVID-19)

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2020). Aligning the Data Disclosure Process with Customer Benefits: Employing a Meaningfully Gamified Data Disclosure Process to Increase Data Disclosure Intentions for Personalization Purposes. 2020 AMA Winter Academic Conference, San Diego, CA, USA, 14.02. - 16.02.2020.

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2019). Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. Doktorandenseminar, Munich, Germany, 14.11. - 15.11.2019.