Projektbeteiligung

• Digitale Dienstleistungstechnologien im Tourismus (DIGITOUR)
• unIT-e²-Projekt

Forschungsschwerpunkte

• Digitalisierung im Tourismus
• Consumer Behavior
• Online-Marketing

Ausbildung

Studium der Sprach- und Textwissenschaften mit dem Schwerpunkt Amerikanistik sowie Studium der Kulturwirtschaft mit dem Schwerpunkt angloamerikanischer Kulturraum an der Universität Passau

Berufserfahrung

• FC Bayern München AG, München
• Bayerische Staatsoper, München
• mymuesli GmbH, Passau

Lazarovici, I.-S., Schubach, S., Schumann, J.H., & Brodschelm, F. (2024). The Moderating Role of Product Knowledge and Control on Consumers’ Interest in Mystery Promotions. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.

Brodschelm, F., Schubach, S., Schumann, J.H., Hüttl-Maack, V., & Lazarovici, I.-S. (2023). “Mystery Resolved! And Then? – How (Dis)Confirmation Effects and Positive Affective Spillover Effects Impact Customer Loyalty After the Purchase of Mystery Promotions." EMAC Conference, Odense, Denmark, 23.05.2023-26.05.2023.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J.H. (2022). Variable Opaque Products – How Adapting the Outcome of Opaque Products Influences Consumers’ Pre- and Post-Purchase Behavior. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.

Brodschelm, F., Schubach, S., Schumann, J.H., Hüttl-Maack, V., & Lazarovici, I.-S. (2022). “Will High Expectations Backfire?” – The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal. SERVSIG Conference, Glasgow, United Kingdom, 16.06.2022-18.06.2022.

Brodschelm, F., Schubach, S., Schumann, J.H., Hüttl-Maack, V., & Lazarovici, I.-S. (2022). “Will High Expectations Backfire?” – The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal. EMAC Conference, Budapest, Hungary, 24.05.2022-27.05.2022.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J.H. (2022). Variable Opaque Products – How Adapting the Outcome of Opaque Products Influences Consumers’ Pre- and Post-Purchase Behavior. EMAC Conference, Budapest, Hungary, 24.05.2022-27.05.2022.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J.H. (2021). Variable Opaque Products and their Impact on Consumers’ Pre- and Post-Purchase Behavior. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J.H. (2021). What Makes the Deal in the Mystery Deal? How Variable Opaque Products Influence Consumers’ Pre- and Post-Purchase Behavior. 4th Conference of the Bavarian Service Research Cluster, Passau, Germany, 16.04.2021. (online)

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J.H. (2020). What Makes the Deal in the Mystery Deal? How Uncertainty Influences Consumers’ Purchase Decisions. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)