Alina Grüner, M.Sc.

(WIWI) Room 012
Innstraße 27
94032 Passau
Phone: +49 851 509-4424
Email: Alina Grüner
Office hours: By appointment only (please contact me via email)
Research Project Participation
Project BNDE (Business Network Data Exchange)
Research Focus
- Business Network Data Exchange
Education
Business Administration Studies with focus on International Management and Marketing, University of Passau
Professional Experience
- Coca-Cola Company, Erlangen
- WSV Messebau GmbH, Nuremberg
- BMW Group, Munich
Publications
Grüner, A., Sleziona, P., Schumann, J.H. & Widjaja, T. (2023). The Influence of Firm Network Entitativity on Consumers’ Trust Perception and Data Sharing Decisions. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Grüner, A., Sleziona, P., Schumann, J.H. & Widjaja, T. (2023). The Influence of Firm Network Entitativity on Consumers’ Trust Perception and Data Sharing Decisions. Frontiers in Service Conference 2023, Maastricht, Netherlands, 16.06.2023-18.06.2023.
Grüner, A., Sleziona, P., Schumann, J.H. & Widjaja, T. (2023). The Influence of Firm Network Entitativity on Consumers’ Trust Perception and Data Sharing Decisions. EMAC Conference, Odense, Denmark, 23.05.-26.05.2023.
Grüner, A., Postel, L., & Schumann, J.H. (2023). Sharing is Caring: The Effect of Negative Peer-to-Peer Experiences on Loyalty Intentions in the Sharing Economy. EMAC Conference, Odense, Denmark, 23.05.-26.05.2023.
Grüner, A., Postel, L., & Schumann, J.H. (2022). Sharing is caring? The effect of negative peer-to-peer experiences on loyalty in the home-sharing context. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
Grüner, A., Postel, L., & Schumann, J.H. (2022). Sharing is caring? An Investigation of negative peer-to-peer experiences, trust and consumer retaliation in the Sharing Economy. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.-22.07.2022.
Grüner, A., Schumann, J.H., & Widjaja, T. (2021). Co-creation logic in data disclosure: Understanding its underlying processes and contingency factors. 4th Conference of the Bavarian Service Research Cluster, Passau, Germany, 16.04.2021. (online)