Corinna Braun, M.Sc.

Projektbeteiligung

• Förderprojekt Bidirektionales Lademanagement – BDL
• unIT-e²-Projekt – unIT-e2

Forschungsschwerpunkte

• User Experience, Usability & Nutzerakzeptanz
• Konsumentenverhalten
• Sharing Economy
• E-Mobility

Ausbildung

Studium der Betriebswirtschaftslehre mit Schwerpunkt Marketing und Management an der Copenhagen Business School und der Schulich School of Business der York University, Toronto, Kanada (M.Sc.)

Berufserfahrung

• Rolls-Royce Power Systems AG Friedrichshafen
• PTV AG Karlsruhe
• Invacare GmbH, Isny

Veröffentlichungen

Braun C. & Schumann J.H. (2023). End-Consumer or Business Partner? Who am I? New Roles in Emerging Service Business Models and their Implications for Customer Management. 10th BMM-EMAC, Passau, Germany, 29.06.2023-30.06.2023.

Kämpfe B. & Braun C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. 8th International Electric Vehicle Conference, Edinburgh, Scotland, 21.06.2023-23.06.2023.

Braun C. & Schumann J.H. (2023). Not quite end-consumer anymore, not quite business partner yet?! Role Conflicts in Emerging Service Business Models. Frontiers in Service Conference 2023, Maastricht, Netherlands, 16.06.2023-18.06.2023.

Braun, C. & Schumann, J.H. (2022). Consumers in Complex Service Systems: From End Consumer to Business Partners?!. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.

Braun, C., & Schumann, J.H. (2021). Collaborative Consumption in the Context of Bidirectional Charging. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Braun, C. & Schumann, J.H. (2021). Sharing Economy. bidt Glossar. www.bidt.digital/glossar-sharing-economy/