The chair of Marketing and Innovation offers lectures for all academic programs including Bachelor’s, Master’s and Ph.D.’s. Our aim is to provide our students with high levels of responsiveness, transparency, and fairness.
We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research. In our lectures, we provide students with practical and business-relevant insights in cooperation with guest lecturers from various companies. In addition, we want to enable students to work independently on different topics and critically reflect on academic sources and information. Furthermore, we integrate current research topics in our teaching of fundamentals of scientific work. We are convinced that a strong scientific foundation and application-oriented knowledge provides an optimal basis for the thesis, career entry, and lifelong learning.
| Module | ECTS | Language | SoSe 26 | WiSe 26/27 |
|---|---|---|---|---|
Marketing Research | 5 | Englisch | VL | R |
Introduction into Online-Marketing | 5 | Deutsch | R | VL+Ü |
Bachelorseminar | 7 | German/ English | S | S |
| Practical Seminar | 5 | Deutsch | ||
| Bachelor Colloquium | German/ English | K | K |
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | ECTS | Language | SoSe 26 | WiSe 26/27 |
|---|---|---|---|---|
5 | Englisch | |||
5 | Englisch | VL | R2 | |
5 | Englisch | |||
5 | Englisch | R2 | VL+Ü | |
7 | Deutsch / Englisch | S | ||
| Praxisprojekt | 5 | Deutsch | ||
Masterkolloquium | Deutsch / Englisch | K | K |
1 The lectures Services Marketing and Customer Relationship Management will only be held irregularly.
2 Repeat exam only; no accompanying lecture (course materials are provided in the form of video recordings digitally for self-study)
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
| Module | SS 26 | WS 26/27 | SS 27 |
|---|---|---|---|
| Publishing in international marketing journals | |||
| Ph. D. Colloquium |
