Annika Kroos, M.Sc.

Research Assistant and Doctoral Candidate

(WIWI) Room 010
Innstraße 27
94032 Passau

Phone: +49 851 509-2424
Email: Annika Kroos

General office hours: By appointment only (please contact me via email)

Research Project Participation

unIT-e²-Project

Education

Management and Entrepreneurship Studies with focus on management and marketing at the Leuphana University, Lüneburg

Professional Experience

Volkswagen AG, Wolfsburg

Publications

Kroos, A., Zimmermann, J., & Schumann, J.H. (2023). Avatars Rising – A Literature Review on Avatars in Marketing. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.

Zimmermann, J., Kroos, A., & Schumann, J.H. (2022). „Real or fake?!” – Consumers’ avatar self-representation in new computer-mediated environments. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)