General office hours: By appointment only (please contact me via email)
unIT-e2-Project
Management and Entrepreneurship Studies with focus on management and marketing at the Leuphana University, Lüneburg
Stedem, P., Regener, V., Kellerer, F., Kroos, A., Haug, T., Wasmeier, L. (2024). V2X Use-Case Combinations: A Comprehensive Breakdown. 8th E-Mobility Power System Integration Symposium, Helsinki, Finland, 07.10.2024-08.10.2024.
Volkmann, A., Kroos, A., Zimmermann, A., & Schumann, J. H. (2024). I, Cyborg – Are Avatars Turning Consumers into Digital Cyborgs?. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2024). Avatars in Marketing – A Conceptual Framework and Literature Review. 2024 EMAC 53rd Annual Conference, Bucharest Romania, 29.05.2024 - 31.05.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2024). Avatars in Marketing – A Conceptual Framework and Literature Review. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2023). Avatars Rising – A Literature Review on Avatars in Marketing. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Zimmermann, J., Kroos, A., & Schumann, J.H. (2022). „Real or fake?!” – Consumers’ avatar self-representation in new computer-mediated environments. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
