Research Affiliates

Research Focus

• Online Marketing 
• Customer Journey analyzes 
• Free Internet Services

Education

Business Administration Studies with focus on International Management and Marketing, University of Passau and International Cultural and Business Studies, University of Passau

Awards

2020 3rd place in the EMAC/Sheth Foundation Doctoral Dissertation Competition
2020 Preis der Deutschen Marktforschung finalist in the category young scholar 2020 by BVM

Publications

Castell, C., Kiefer, J., Schubach, S., Schumann, J. H., Graf-Vlachy, L., & König, A. (2023) Integrating Digital Platform Dynamics into Customer Orientation Research: A Systematic Review and Research Agenda. Journal of Business Research, 163, 113911. (VHB3: B)

Garbas, J., Schubach, S., Mende, M., Scott, M. L., & Schumann, J. H. (2022). You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades. Journal of the Academy of Marketing Science, 51, 286–309. (VHB3: A)

• 2024 SERVSIG Best…

Research Focus

• Cross-Channel Management
• Consumer Behavior
• Employee-Consumer Interactions in Service Environments

Education

Business Administration studies with focus on International Management and Marketing, University of Passau and Corvinus University Budapest, Hungary

Professional Experience

• ETERNA Mode GmbH, Passau
• BSH Hausgeräte GmbH, München
• Wattline GmbH, Passau

Awards

2017 IHK-Award for outstanding theses
2nd Place EMAC/Enginius Doctoral Dissertation Competition 2023 
2nd Place Frontiers in Service Conference/Best Dissertation Award 2023

Publications

Garbas, J., Schubach, S., Mende, M., Scott, M. L., & Schumann, J. H. (2022). You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades. Journal of the Academy of Marketing Science. (VHB3: A)

• 2024 SERVSIG Best Service Article Award

Conferences and other research contributions

Bidler, M., Schumann, J.H., Widjaja, T., Schubach, S., & Garbas, J. (2021). Privacy-Related…

Research Focus

• Service Innovation in the B2B Sector
• Digitization
• Individualization of Services

Education

Business Administration Studies with focus on International Management and Marketing, University of Passau 

Professional Experience

• MAN Diesel & Turbo SE, Augsburg

Awards

2019 ISBM Doctoral Dissertation Award Competition Finalist

Publications

Bongers, F. M., Schumann, J. H., & Schmitz, C. (2021). How the Introduction of Digital Sales Channels Affects Salespeople in Business-to-Business Contexts: A Qualitative Inquiry. Journal of Personal Selling & Sales Management. (VHB3: B)

Conferences and other research contributions

Winkler, C., Bongers, F. M., & Schumann, J. H. (2021). Kundenintegration und Individualisierung bei digitalen Dienstleistungsinnovationen. Entwicklung eines Methodenbaukastens und Strategietoolkits. In: Beverungen D., Schumann J. H., Stich V., Strina G. (Hrsg.), Dienstleistungsinnovationen durch Digitalisierung (3-47). Springer Gabler. 

Bongers, F. M.,…

Research Focus

• Free E-Services
• Employee-Customer Interactions in Service Environments
• International Marketing

Contact

Email: Björn Hüttel

Publications

Hüttel, B.A. (2021). Antecedents of Frontline Employees' Customer Orientation: A Comprehensive Review. Journal of Service Management Research, 5(1), 50-70. (VHB3: -) 

Hüttel, B.A., Ates, Z., Schumann, J. H., Büttgen, M., Haager, S., Komor, M., Volz, J. (2019). The Influence of Customer Characteristics on Frontline Employees’ Customer Need Knowledge. Journal of Services Marketing, 33(2), 220-232. (VHB3: C)

Hüttel, B.A., Schumann, J. H., Mende, M., Scott, M., & Wagner, C. (2018). How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects. Journal of Service Research, 21(3), 267-283. (VHB3: A)

Conferences and other research contributions

Hüttel, B.A. (2017). Three Essays on Success Factors of Digital and Non-digital Services. Passau: Universität Passau.

Hüttel, B.A., Schumann, J. H., Büttgen, M.,…

Research Focus

• Consumer behavior
• Innovation and new challenges in digital marketing
• Free Digital Services

Contact

Email: Nicole Heß

Publications

Hess, N. J., Kelley, C. M., Scott, M. L., Mende, M., & Schumann J. H. (2020). Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. Journal of Retailing, 96(3), 344-361. (VHB3: A)

Conferences and other research contributions

Heß, N. J. (2018). Three Essays on New Challenges and Opportunities for Marketing in an Evolving Technological Environment. Passau: Universität Passau.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer Orientation in Free Online Services and the Commitment to the Free Business Logic. Accepted at 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands,…