At the Chair of Marketing and Innovation, you can write a Master's thesis in our field of research. We regularly publish topics here that you can apply for.
Applications can be submitted on an ongoing basis. Applications are usually accepted or rejected within a maximum of 2 weeks.
Once you have been accepted, you will discuss the specific details of the thesis with your supervisor. The time from registration with the Examinations Office to submission of the Master's thesis is usually 4 months.
For further information about the process please click on the relevant headings below.
You must be enrolled in one of the following degree programs: Master's degree "Business Administration", Master's degree "International Cultural and Business Studies". If you want to apply, you must meet the specific prerequisites for your thesis. Please have a look at your respective study and exam guidelines:
We recommend participating in at least one marketing seminar and at least two marketing lectures. Since a Master's thesis at the Chair of Marketing and Innovation is an empirical thesis, we also recommend participating in methodical lectures such as "Multivariate Verfahren" (Prof. Schnurbus), "Paneldatenanalyse" (Prof. Schnurbus) and/or "Marketing Research" (Prof. Dr. Totzek). Candidates are selected according to the high-performance principle which means that the best performing applicants are considered with priority. Students enrolled in the Bachelor’s or Master’s degree “Business Administration” are also considered with priority in the case of high demand.
Attention: Due to new regulations, you must be enrolled at the university at the time you submit your thesis. You cannot register the thesis during a holiday semester.
Students writing a Master's thesis at the Chair of Marketing and Innovation are obliged to take part in the colloquia and to present their work progress in an interim presentation.
Please refer to StudIP for the current dates.
Please check the website of the Examination Office for all information on registration. Please hand in the completed application forms to the secretariat of the Chair of Marketing and Innovation.
