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Courses

Module ECTS Language SoSe 26 WiSe 26/27
Marketing Research

5

English

VL R
Introduction into Online Marketing 5 German R VL
Bachelorseminar

7

German / English S S
Practical Seminar 5 German

Bachelor Colloquium

German / English K K

You can find the official module descriptions in your module catalog.

VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester

Lehrveranstaltungen ECTS Sprache SoSe 26 WiSe 26/27

Services Marketing1

5

Englisch

Consumer Behavior

5

Englisch

V R2

Customer Relationship Management1

5

Englisch

Digital Marketing

5

Englisch

R2 VL

Masterseminar

7

Deutsch / Englisch

S
Praxisprojekt 5 Deutsch

Masterkolloquium

Deutsch / Englisch

K K

1 The lectures Services Marketing and Customer Relationship Management will only be held irregularly.
2 Repeat exam only; no accompanying lecture (course materials are provided in the form of video recordings digitally for self-study)

You can find the official module descriptions in your module catalog.

VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester

Module SoSe 26 WiSe 26/27 SoSe 27
Publishing in international marketing journals
Ph. D. Colloquium

Overview of all courses of the Chair of Marketing and Innovation in the current semester

Lecture
Course
Mon.. 16:00 - 20:00 (weekly), Location: (PHIL) HS 2, Dates on Tuesday, 14.04.2026 10:00 - 12:00, Room: (ISA) SR 007
Mon.. 12:00 - 14:00 (weekly), Location: (WIWI) HS 7
Seminar
Course
Dates on Thursday, 16.04.2026 08:00 - 10:00, Thursday, 16.04.2026 09:00 - 18:00, Thursday, 16.04.2026 12:00 - 14:00, Thursday, 16.04.2026 17:30 - 22:00, Friday, 17.04.2026 09:00 - 17:00, Friday, 17.04.2026 10:00 - 22:00, Friday, 24.04.2026, Friday, 22.05.2026, Friday, 19.06.2026, Friday, 26.06.2026 09:00 - 17:00, Friday, 10.07.2026 09:00 - 14:00, Room: (IG) MakerSpace (IG 006), (HK 28) SR 010 (HA), (HK 14b) SR 017
Dates on Thursday, 16.04.2026 09:00 - 18:00, Friday, 17.04.2026, Friday, 24.04.2026, Friday, 22.05.2026, Friday, 19.06.2026, Friday, 26.06.2026, Friday, 10.07.2026 09:00 - 17:00, Room: (HK 28) SR 010 (HA) mit 32766), (HK 14b) SR 017 mit 32766)
Tue.. 18:00 - 20:00 (fortnightly, from 14/04/26), Location: (WIWI) SR 027
Tue.. 18:00 - 20:00 (fortnightly, from 21/04/26), Location: (WIWI) SR 027
Colloquium
Course
Dates on Thursday, 29.01.2026 10:30 - 12:30, Monday, 13.04.2026 10:00 - 12:00, Room: (WIWI) R 301, (WIWI) SR 028 (HA)
Tue.. 12:00 - 14:00 (fortnightly, from 21/04/26), Location: (WIWI) SR 027
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