Chair of Marketing and Innovation • University of Passau

Head of Chair

Prof. Dr. Jan H. Schumann is the holder of the Chair of Marketing and Innovation since 2012. His main research interests cover topics in the areas of online marketing, technology and innovation marketing, management of customer relations, international marketing, and service pricing.

Teaching

Studentsare provided with a wide range of introductory and advanced courses. We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research.

Research

We carry out research projects in cooperation with firms as well as national and international research partners. Our research focuses on topics with high management and scientific relevance.

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AWARDS

06/2020 Journal of Service Research Best Reviewer Award 2019
07/2019 Emerging Service Scholar Award der AMA SERVSIG
awarded to Prof. Dr. Schumann during the Frontiers in Service-Conference, Singapore

07/2019 Journal of Service Research „Best Article“ Award Finalist

More Awards

SELECTED PUBLICATIONS

Journal of Service Research (VHB3: A):
How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects.

International Journal of Research in Marketing
(VHB3: A):
Mapping the customer journey: Lessons learned from graph-based online attribution modeling.

Journal of Marketing Schumann (VHB3: A+):
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services.

More Publications

OUR CONTACT DETAILS

Office

Natalie Fesl
Tel.: +49 851 509-2421
Fax: +49 851 509-2422
E-Mail: sekretariat.schumann@uni-passau.de

Office hours

Mon. 13:00 – 15:00 pm.
Tue. 09:00 – 11:00 am.
Wed. 13:00 – 15:00 pm.
Thr. 09:00 – 11:00 am.