Chair of Marketing and Innovation

Head of Chair

Prof. Dr. Jan H. Schumann is the holder of the Chair of Marketing and Innovation since 2012. His main research interests cover topics in the areas of online marketing, technology and innovation marketing, management of customer relations, international marketing, and service pricing.

Teaching

Studentsare provided with a wide range of introductory and advanced courses. We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research.

Research

We carry out research projects in cooperation with firms as well as national and international research partners. Our research focuses on topics with high management and scientific relevance.

NEWS

The DFG has given the University the go-ahead for one of 14 new RTGs currently being set up. RTGs...

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AWARDS

06/2020 Journal of Service Research Best Reviewer Award 2019
07/2019 Emerging Service Scholar Award der AMA SERVSIG
awarded to Prof. Dr. Schumann during the Frontiers in Service-Conference, Singapore