Head of Chair

Prof. Dr. Jan H. Schumann is the holder of the Chair of Marketing and Innovation since 2012. His main research interests cover topics in the areas of online marketing, technology and innovation marketing, management of customer relations, international marketing, and service pricing.
Research

We carry out research projects in cooperation with firms as well as national and international research partners. Our research focuses on topics with high management and scientific relevance.
NEWS
AWARDS
SELECTED PUBLICATIONS
- Journal of Service Research (VHB3: A):
How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects.
- International Journal of Research in Marketing
(VHB3: A):
Mapping the customer journey: Lessons learned from graph-based online attribution modeling.
- Journal of Marketing Schumann (VHB3: A+):
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services.
OUR CONTACT DETAILS
Office
Natalie Fesl
Tel.: +49 851 509-2421
Fax: +49 851 509-2422
E-Mail: sekretariat.schumann@uni-passau.de
Office hours
Mon. 13:00 – 15:00 pm.
Tue. 09:00 – 11:00 am.
Wed. 13:00 – 15:00 pm.
Thr. 09:00 – 11:00 am.