Anne Volkmann, M.Sc.

Research Assistant and Doctoral Candidate

(WIWI) Room 004
Innstraße 27
94032 Passau

Phone: +49 851 509-4422
Email: Anne Volkmann

Office hours: By appointment only (please contact me via email)

Research Focus

Consumer Behavior
Innovation & Technology

Education

Business Administration Studies with focus on International Management and Marketing, University of Passau

Professional Experience

Esteé-Lauder Companies, Munich
Siemens AG, Erlangen

Awards

Prize for an outstanding scientific thesis
(Verein der Freunde und Förderer der Wirtschaftswissenschaften in Passau e.V.)

Publications

Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). „Are you for Real?“ – Effects of Virtual Influencers on Consumer Behavior and Brand Perceptions. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.-22.07.2022.

Eggert, C.-G., Winkler, C., Volkmann, A., Schumann, J. H., & Wünderlich, N. V. (2022). Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization. Industrial Marketing Management, 105, 404-421. (VHB3: B)

Volkmann, A., Garbas, J., Schubach, S., Schumann, J. H. (2021). "Oops! …I Can Do it Again?!" – How the reversibility of customization decisions influences consumer perceptions and behavior in the pre-purchase phase. Lehrstuhltreffen, Passau, 22.07.2021.