Theses

You have the opportunity to write your thesis in the focus areas of the Chair of Marketing and Innovation. We announce topics on a regular basis; there are four application periods per year (one every three months). You will find out whether you received a thesis topic shortly after the application deadline. The latest start and registration date will be at the end of the following month. We are also planning to have a group Kick-Off Date and interim presentations. More information about the upcoming dates and deadlines can be found below:

	Round 2022/1		Round 2022/2
	Bachelor	Master	Bachelor	Master
Topics online	end of December	end of December	beginning of April	beginning of April
Application Deadline	01-14	01-14	04-14	04-14
Kick-Off	01-31	01-31	05-03	05-03
Registration	03-22	03-22	06-21	06-21
Feedback Exposé	end of March/beginning of April	end of March/beginning of April	end of June/beginning of July	end of June/beginning of July
Interim Presentation	3-4 weeks after registration	6-8 weeks after registration	3-4 weeks after registration	6-8 weeks after registration
Consultation	individual agreement with the advisor	individual agreement with the advisor	individual agreement with the advisor	individual agreement with the advisor
Due Date	end of May/beginning of June or 2 months after registration (relevant is the date of the examination office's letter)	end of July/beginning of August or 4 months after registration (relevant is the date of the examination office's letter)	end of August/beginning of September or 2 months after registration (relevant is the date of the examination office's letter)	end of October/beginning of November or 4 months after registration (relevant is the date of the examination office's letter)

	Round 2022/3		Round 2022/4
	Bachelor	Master	Bachelor	Master
Topics online	beginning of July	beginning of July	beginning of October	beginning of October
Application Deadline	mid-July	mid-July	mid-October	mid-October
Kick-Off	beginning of August	beginning of August	beginning of November	beginning of November
Registration	end of October/beginning of November	end of October/beginning of November	end of December/beginning of January	end of December/beginning of January
Feedback Exposé	end of October/beginning of November	end of October/beginning of November	end of December/beginning of January	end of December/beginning of January
Interim Presentation	3-4 weeks after registration	6-8 weeks after registration	3-4 weeks after registration	6-8 weeks after registration
Consultation	individual agreement with the advisor	individual agreement with the advisor	individual agreement with the advisor	individual agreement with the advisor
Due Date	end of December/beginning of January or 2 months after registration (relevant is the date of the examination office's letter)	end of February/beginning of March or 4 months after registration (relevant is the date of the examination office's letter)	end of February/beginning of March or 2 months after registration (relevant is the date of the examination office's letter)	end of April/beginning of May or 4 months after registration (relevant is the date of the examination office's letter)

Detailed Process of the Thesis

For further information about the process please click on the relevant headings below.

We are currently not offering any new topics.

The topics for the upcoming application period will be announced in the beginning of April. You will be informed shortly after the due date for applications (14 April 2022, 11 am) whether you will receive a thesis. You should immediately start with your literature research. The latest start and registration date will be at the end of the following month. In addition, we are planning to have a group Kick-Off date and interim presentations. All dates and deadlines also apply to students who submitted their own topics. Early applications for a later date are not possible. For current dates please see our announcements on the homepage of the chair.

You must be enrolled in one of the following degree programs: Bachelor's degree "Business Administration and Economics", Master's degree "Business Administration", Bachelor's or Master's degree "International Cultural and Business Studies". If you want to apply, you must meet the specific prerequisites for your thesis. Please have a look at your respective study and exam guidelines:

As a student enrolled in the Bachelor's degree program "Business Administration and Economics" you must have earned at least 80 ECTS credits according to § 20 (StuPO B.Sc. BAE).
As a student enrolled in the Master's degree program "Business Administration" you must have earned at least 35 ECTS credits according to § 17 (StuPO M.Sc. BA).
As a student enrolled in the Bachelor's degree program "International Cultural and Business Studies" you must have earned at least 96 ECTS credits according to § 13 (StuPO B.A. KuWi).
As a student enrolled in the Master's degree program "International Cultural and Business Studies" you must have earned at least 60 ECTS credits according to § 19 (StuPO M.A. KuWi).

We recommend participating in at least one marketing seminar and at least two marketing lectures. Since a Master's thesis at the Chair of Marketing and Innovation is an empirical thesis, we also recommend participating in methodical lectures such as "Multivariate Processes", "Empirical Economic Research" (Prof. Dr. Moosmüller) and/or "Market Research" (Prof. Dr. Totzek). Candidates are selected according to the high-performance principle which means that the best performing applicants are considered with priority. Students enrolled in the Bachelor’s or Master’s degree “Business Administration” are also considered with priority in the case of high demand.

Attention: Due to new regulations, you must be enrolled at the university at the time you submit your thesis. You cannot register the thesis during a holiday semester.

We place a strong emphasis on academic foundation and quality. The basis for each thesis must be a research question which should be answered based on scientific methods and the current state of literature. This, of course, does not exclude the possibility to write a thesis in collaboration with a company. The specific practice-related problem must first be turned into a research problem. In the case of bachelor theses, we primarily offer literary work due to the low processing time. In master theses, on the other hand, empirical work should be carried out in some form. Both the Bachelor's and the Master's theses should take the current scientific discussion in renowned international scientific journals into account.

If you want to work on your own topic, please hand in a one-page exposé outlining your research question and referring to the relevant round. Please explain why your topic is relevant for the research of the Chair for Marketing and Innovation and which research and methods you want your work to be based on to answer the research question. Basically, theses, especially if they are related to themes concerning B2B, can also be written in cooperation with practicioners.

Please hand in the following documents:

Brief motivation letter emphasizing your aptitude for and competencies in the field of the chosen topic
List of preferred topics (at least 3)
Short CV (1 page)
A level certificate showing your overall grade
Current overview and preliminary overall grade for Bachelor's and Master's degrees (you can find both documents on HisQis)
Master thesis applicants: Bachelor certificate showing your Bachelor's degree grade

Please send the required application documents as an attachment (in one pdf document) to Lea Postel.

Please have a look at the exam office's website for further information on registration. Please submit the completed application forms in the office of the Chair of Marketing and Innovation. We expect you to register at the exam office, at the latest, at the end of the following month after receiving a commitment for the thesis.