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Chair of Marketing and Innovation
Chair of Marketing and Innovation

Publications Prof. Dr. Schindler

Publications Prof. Dr. Schindler

Schindler, D., Maiberger, T., Koschate-Fischer, N. & Hoyer, W. D. (2024). How Speaking Versus Writing to Conversational Agents Shapes Consumers’ Choice and Choice Satisfaction. Journal of the Academy of Marketing Science, 52 (3), 634–652.

Maiberger, T., Schindler, D. & Koschate-Fischer, N. (2024). Let’s Face It: When and How Facial Emojis Increase the Persuasiveness of Electronic Word of Mouth. Journal of the Academy of Marketing Science, 52 (1), 119–139.

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