Schindler, D., Maiberger, T., Koschate-Fischer, N. & Hoyer, W. D. (2024). How Speaking Versus Writing to Conversational Agents Shapes Consumers’ Choice and Choice Satisfaction. Journal of the Academy of Marketing Science, 52 (3), 634–652.
Maiberger, T., Schindler, D. & Koschate-Fischer, N. (2024). Let’s Face It: When and How Facial Emojis Increase the Persuasiveness of Electronic Word of Mouth. Journal of the Academy of Marketing Science, 52 (1), 119–139.
Konferenzbeiträge
Schindler, D., Abt, J., Koschate-Fischer, N., & Hoyer, W. D. (2025). Standards of Beauty: Idealized Influencer Portrayals in Influencer Marketing. Association of Consumer Research (ACR) Conference, Washington, USA.
Leonhardt, E., Kovacheva, A., Schindler, D., & Koschate-Fischer, N. (2025). The Power of Mystery: How Uncertainty Shapes Consumer Responses to Novel Products. Association of Consumer Research (ACR) Conference, Washington, USA.
Schindler, D., Leonhardt, E., & Koschate-Fischer, N. (2024). Beyond the Smile: Unraveling the Nonlinear Effects of Emojis on Social Media Engagement. Association of Consumer Research (ACR) Conference, Paris, France.
Schindler, D., Koschate-Fischer, N., & Maiberger, T. (2022). Crossing The (Property) Line: In-Stream Advertising on Smartphones and Consumers’ Territorial Responses. American Marketing Association (AMA) Winter Academic Conference, Las Vegas, USA.
Schindler, D., Maiberger, T., Sanders, E., & Koschate-Fischer, N. (2020). Do You Speak Emoji? – How Visual Cues Shape Computer-Mediated Communication. Association of Consumer Research (ACR) Conference, Paris, France (virtual).
