DIGIONAL

Passau the entrepreneurial campus (PATEC)

• Supervision of theses and seminar papers
• Contact person „Praxisprojekt Marketing und Services“ (Master)
• Contact person Marketing Research (Master)
• Exercise Marketing Research (Master)
• Contact person for student assistants
• Contact person for letters of recommendation

• Consumer Wellbeing
• Stigmatization in Marketing
• Consumer Decision Making
• Human Technology Interaction
• Mobile Commerce

Keller, A., Vogelsang, M., & Totzek, D. (2022). How displaying price discounts can mitigate negative customer reactions to dynamic pricing. Journal of Business Research, 148, 277-291.

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 8th Conference of the Bavarian Service Research Cluster, Passau, 20. - 21.07.2023.

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.

Keller, A. (2023), How Self-Matching Can Mitigate Negative Customer Reactions to Multichannel Price Differentiation, 2023 AMA Winter Academic Conference, Nashville, USA, 10. - 12.02.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Winter Academic Conference, Nashville, USA, 10. - 12.02.2023.

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2022), Stigmatization of Women* in Marketing Has to Stop! Period., 7th Conference of the Bavarian Service Research Cluster, Online, 11.11.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2022), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 7th Conference of the Bavarian Service Research Cluster, Online, 11.11.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), The Two Faces of Compassion – How Different Valence Levels of Emotions Affect Prosocial Data Disclosure, 2022 AMA Summer Academic Conference, Chicago, USA, 12. - 14.08.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, 21.07.-22.07.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making in Health Services – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Frontiers in Services Conference 2022, Babson College, Wellesley (Boston), USA, 24.06.-26.06.2022.

Keller, A. (2022), A Matter of Price? How Multichannel Price Differentiation and Self-Matching Influence Customer Reactions in the Offline Channel, Frontiers in Services Conference 2022, Babson College, Wellesley (Boston), USA, 24.06.-26.06.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, EMAC Annual Conference 2022, Budapest, Hungary, 24.05.-27.05.2022.

Keller, A., Totzek, D., Keller, A., Marchand, A. (2022), A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E Commerce, EMAC Annual Conference 2022, Budapest, Hungary, 24.05.-27.05.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Anniversary Conference of the German Academic Association of Business Research, Online, 08.03.-11.03.2022.

Keller, A., Totzek, D., Keller, A., Marchand, A. (2022), A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E Commerce, 2022 AMA Winter Academic Conference, Las Vegas, USA, 18.02.-20.02.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), Rational or Emotional? Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 2022 AMA Winter Academic Conference, Las Vegas, USA, 18.02.-20.02.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Wissenschaftliche Abschlusskonferenz der Covid-19-Sonderförderung der Dr. Hans Riegel-Stiftung, Online, 22.01.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2021), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 5th Conference of the Bavarian Service Research Cluster, Online, 26.11.2021.

Keller, A., Totzek, D., Keller, A., Marchand, A. (2021), A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E Commerce, 5th Conference of the Bavarian Service Research Cluster, Online, 26.11.2021

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 2021 AMA Summer Academic Conference, Online, 04.08.-06.08.2021

Keller, A. (2021), A Matter of Price? How Multichannel Price Differentiation and Self-Matching Influence Customer Reactions in the Offline Channel, 2021 AMA Summer Academic Conference, Online, 04. -06.08.2021.

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, Forschungstreffen Lehrstuhl Schlereth, Totzek & Schumann, Passau, 22.07.2021

Keller, A., Totzek, D., Keller, A., Marchand, A. (2021), How Device Type Affects Decision Quality and Product Returns in E-Commerce, Forschungstreffen Lehrstuhl Schlereth, Totzek & Schumann, Passau, 22.07.2021.

Keller, A., Totzek, D. (2021), How Device Type Affects Customers’ Return Behavior in E-Commerce, Frontiers in Service Conference 2021, Online, 09. -10.07.2021.

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Compassion Stimulates Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 4th Conference of the Bavarian Service Research Cluster, Online, 16.04.2021.

Keller, A. (2021), A Matter of Price? How Multichannel Price Differentiation and Self-Matching Influence Customer Reactions in the Offline Channel, 4th Conference of the Bavarian Service Research Cluster, Online, 16.04.2021.

Keller, A., Totzek, D. (2020), How Device Type Affects Customers’ Return Behavior in E-Commerce, 3rd Conference of the Bavarian Service Research Cluster, Online, 06.11.2020.

Keller, A., Totzek, D. (2020), How Device Type Affects Product Returns in E-Commerce, EMAC 2020 Regional Conference, Online, 16.–19.09.2020.

Keller, A., Totzek, D. (2020), How Device Type Affects Product Returns in E-Commerce, EMAC 2020 Doctoral Colloquium, Online, 02.–04.09.2020.

Keller, A., Totzek, D. (2020), How Device Type Affects Product Returns in E-Commerce, Posterpräsentation AMA Winter Academic Conference, San Diego, USA, 14.-16.02.2020.

Keller, A., Totzek, D. (2019), Product Returns in E-Commerce: Device Type Matters, 2. Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.–19.09.2019. 

Vogelsang, M., Keller, A., Totzek, D. (2019), How to Frame Dynamic Prices? The Differential Effects of Different Framing Formats of Dynamic Prices on Customers’ Price Perceptions and Purchase Decisions, AMA Summer Educators’ Conference, Chicago, USA, 09.–11.08.2019.

Keller, A., Vogelsang, M., Totzek, D. (2018), How to Frame Dynamic Pricing? 1st Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.–21.09.2018.

Keller, A., Totzek, D. (2018), Customer's Perception and Behavior in Online Shopping Environments: Does Device Type Matter? 1st Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.–21.09.2018.