Research Affiliates and Lecturers
Current position: Partner & Co-Founder, OMMAX
Courses:
- Workshop Marketingpraxis (Bachelor)
- Abschlussarbeiten
Contact: zaha01@ads.uni-passau.de
Current position:
- Founder ReWiRe Performance,
- Dozentin Universität Passau, Privatuniversität Seeburg
Courses: B2B Marketing & Sales (Master)
Previous stations:
- Senior Director Marketing, ZEISS Industrial Metrology /ZEISS Consumer Optics
- Head of Marketing International, KTM Sportmotorcycle AG
- Managing Director, KTM Events & Travel Services
Current position: metafinanz informationssysteme gmbh (allianz group)
Contact: volkan.kocer@uni-passau.de
Publications:
- Koçer, V. (2021), Outcomes of Perceived Brand Globalness and Perceived Brand Localness: A Meta-Analysis,
- 2021 American Marketing Association Global Marketing SIG Doctoral Consortium, Taormina,
- Sizilien, 01.-03.10.2021.
- Koçer, V., Totzek, D. (2020), A Systematic Review of Global and Local Brands, 3. Konferenz des Bayerischen
- Service Research Clusters, Ingolstadt, Deutschland, 06.11.2020. (Online)
- Koçer, V., Totzek, D. (2020), The Interplay of Perceived Brand Globalness, Localness and
- Consumer Cosmopolitanism: A Social Identity Complexity Perspective, 49th EMAC Annual Conference,
- Budapest, Ungarn, 26.05.-29.05.2020. (Abgesagt aufgrund von COVID-19)
- Koçer, V., Totzek, D. (2020), The Interplay of Perceived Brand Globalness, Localness and
- Consumer Cosmopolitanism: A Social Identity Complexity Perspective, 2020 American Marketing Association
- Global Marketing SIG Doctoral Consortium, Taormina, Sizilien, 18.05.-21.05.2020. (Abgesagt aufgrund von
- COVID-19)
- Koçer, V., Totzek, D. (2020), Perceived Brand Globalness and Localness as Drivers of Perceived Quality:
- Introducing Cosmopolitanism as Moderator, AMA Winter Academic Conference, San Diego, USA,
- 14.-16.02.2020.
- Koçer, V., Totzek, D. (2019), Perceived Brand Globalness and Localness as Drivers of Perceived Quality, 2.
- Konferenz des Bayerischen Service Research Clusters, Augsburg, Deutschland, 18.-19.09.2019.
- Koçer, V., Totzek, D. (2019), Consumer Cosmopolitanism: Local vs. Global Brand Preferences and the Role of
- Brand Familiarity, Poster Präsentation, AMA Winter Academic Conference, Austin, USA, 22.-24.02.2019.
- Koçer, V., Totzek, D. (2018), Consumer Cosmopolitanism: Brand Preferences and Willingness to Pay, 1. Konferenz
- des Bayerischen Service Research Clusters, Passau, Deutschland, 20.-21.09.2018.
- Koçer, V., Totzek, D. (2018), Consumer Cosmopolitanism: Addressing Conceptual Ambiguities and Its Relevance
- for Product Categories and Brand Position, EMAC Junior Faculty & Doctoral Student Research Camp, Wien,
- Österreich, 02.-03.09.2018.
- Koçer, V., Totzek, D. (2018), Konsumenten-Kosmopolitismus, Brown-Bag Reihe
Research interests:
- Smart Services
- Business-to-Business-Marketing
Contact: eva.pieringer@uni-passau.de
Publications:
- Pieringer, E., Totzek, D. (2022), Agency problems in solution selling: How customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing, Industrial Marketing Management, 106, 279-291.
- Pieringer, E., Totzek, D. (2022), Treiber der Adoption smarter Solutions im Business-to-Business-Kontext, in Bruhn, M., Hadwich, K. (Hrsg.), Forum Dienstleistungsmanagement 2022, Wiesbaden.
- Kropp, E. (2021), Vermarktung smarter Solutions: Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext, Wiesbaden. (Dissertationsschrift).
- Kropp, E., Totzek, D. (2020), How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems, Industrial Marketing Management, 91, November, 468-482.
- Kropp, E., Totzek, D. (2020), What Drives B-to-B Customers' Adoption of Smart Product-Service Systems? Marketing Review St. Gallen, 1/2020, 12-18.
- Totzek, D., Kinateder, G., Kropp, E. (2019), Vermarktung von Produkt-Service-Systemen: Grundlagen und zentrale Herausforderungen für die Preisbestimmung, in: Obermaier, R. (Hrsg.), Handbuch Industrie 4.0 und Digitale Transformation, Wiesbaden, S. 453-477.
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