Teaching • The University of Passau

Students we offer with focus on Management, Innovation, Marketing (MIM) a wide range of basic and advanced modules. We place a high value both on foundation in reality and scientific quality.
Module Examinations by written test are offered regularly every semester at the end of the lecture period for all lectures of the chair, particularly regardless of the respective lecture rhythm to promote the students’ mobility.
For binding examination dates please contact the Prüfungssekretariat.
For all old, previous written tests please contact the Fachschaft.

For an overview ("Stud.IP") of modules offered in the current semester please go to Courses.

Overview of Modules

Bachelor's Degree Programs

Module	Module Supervisor	Type	CP	Language	Winter 22/23	Summer 23	Winter 23/24
Marketing (MKTG)	Klara Greinwald	V+Ü	5	German	✓	²	¹
International Marketing (IM)	Philip Möhrle	V+Ü	5	English	✓	²	✓
Bachelor's Seminar Marketing	Alisa Keller	S	7	German	✓	*	*
Case Study-Workshop „Marketingpraxis” (CSW) / Simulation Game	Philip Möhrle	Ü	3	German/ English	✓	*	*
Bachelor's Thesis	Klara Greinwald	K	-	German	✓	✓	✓

¹On annually rotating basis with the Chair of Marketing and Innovation.
²Recap exam will be offered.
*to be announced.

Master's Degree Programs

Module	Module Supervisor	Type	CP	Language	Winter 22/23	Summer 23	Winter 23/24
Fundamentals of Business Analytics	Klara Greinwald	V +Ü (online)	5	English	✓	✓	✓
Product, Brand, and Communication Management (PMK)³	Philip Möhrle	V	5	German		✓	²
Price Management (PM)⁴	Eileen Dauti	V+Ü	5	English	✓	²
Marketing Research	Alisa Keller	V+Ü	5	English	²	✓	²
B2B Marketing and Sales Management (B2B)⁵	Eva Kropp	V	5	English	²		✓
Master's Seminar Marketing (MS)	Alisa Keller	S	7	German	✓		*
Practice Project Marketing and Services	Alisa Keller	S	5	German		*
Master's Thesis (MA)	Klara Greinwald	K	-	German	✓	✓	✓

Doctoral Studies Program

Module	Module Supervisor	Type	CP	Language	Winter 22/23	Summer 23	Winter 23/24
Doktorandenseminar Marketing und Services (DS)		S	-	Deutsch
Doktorandenseminar Zentrale Herausforderung der Befragungsforschung (DS)		S	-	Deutsch
Marketing Research	Alisa Keller	V+Ü	-	Englisch	²	✓	²

DTE Certificates

Module	Module Supervisor	Type	CP	Language	Winter 22/23	Summer 23	Winter 23/24
Marketing Incubation	Philipp Möhrle	S	-	English	✓	✓	*

*to be announced
²Only the written test is offered. Please direct questions about examination dates to the Prüfungssekretariat.
³The course is offered every three semesters and will next take place in Summer 23
⁴The course is offered every three semesters and will next take place in Summer 24
⁵The course is offered every three semesters and will next take place in Winter 23/24
CP: Credit points according ECTS
V: Lecture
Ü: Exercise
S: Seminar
K: Colloquium
SS: Summer semester/ term
WS: Winter semester/ term

	B2B	MAFO
Has the subject material been taught understandable?	1,32	V: 2,21 Ü: 2,18
Was the lecturer motivated and prepared?	1,3	V: 1,49 Ü: 1,66
Paid the lecturer attention to ideas/wishes and questions?	1,55	V: 1,63 Ü: 1,45
How do you assess the lecture in general?	1,54	V: 1,73 Ü: 1,8

	PMK	MKTG	IM
Has the subject material been taught understandable?	1,67	V: 1,9 Ü: 2,0	V: 2,21 Ü: 1,8
Was the lecturer motivated and prepared?	1,44	V: 1,67 Ü: 2,15	V: 1,79 Ü: 1,59
Paid the lecturer attention to ideas/wishes and questions?	1,85	V: 2,15 Ü: 1,85	V: 2,12 Ü: 1,43
How do you assess the lecture in general?	1,62	V: 1,8 Ü: 1,89	V: 2,01 Ü: 1,75

	MAFO	PM
Has the subject material been taught understandable?	V: 2,19 Ü: 1,9	V: 1,71 Ü: 1,65
Was the lecturer motivated and prepared?	V: 1,57 Ü: 1,4	V: 1,29 Ü: 1,39
Paid the lecturer attention to ideas/wishes and questions?	V: 1,86 Ü: 1,37	V: 1,62 Ü: 1,42
How do you assess the lecture in general?	V: 1,73 Ü: 1,62	V: 1,57 Ü: 1,48

	B2B	PMK	IM
Has the subject material been taught understandable?	2,16	1,86	V: 2,58 Ü: 2,79
Was the lecturer motivated and prepared?	1,5	1,42	V: 2,39 Ü: 2,39
Paid the lecturer attention to ideas/wishes and questions?	1,69	1,62	V: 2,48 Ü: 1,97
How do you assess the lecture in general?	1,95	1,76	V: 2,44 Ü: 2,5

	B2B	PMK	MKTG	IM
Has the subject material been taught understandable?	1,95	1,67	V: 2,14 Ü: 2,54	V: 2,41 Ü: 1,92
Was the lecturer motivated and prepared?	1,58	1,44	V: 1,67 Ü: 2,15	V: 1,79 Ü: 1,59
Paid the lecturer attention to ideas/wishes and questions?	1,84	2,00	V: 2,26 Ü: 2,04	V: 2,14 Ü: 1,54
How do you assess the lecture in general?	1,83	1,64	V: 1,90 Ü: 2,22	V: 2,04 Ü: 1,84

	MAFO	PM
Has the subject material been taught understandable?	V: 1,98 Ü: 1,83	V: 1,92 Ü: 2,16
Was the lecturer motivated and prepared?	V: 1,51 Ü: 1,46	V: 1,63 Ü: 1,85
Paid the lecturer attention to ideas/wishes and questions?	V: 1,88 Ü: 1,41	V: 1,84 Ü: 1,74
How do you assess the lecture in general?	V: 1,74 Ü: 1,60	V: 1,83 Ü: 1,97

	B2B	PMK	IM
Has the subject material been taught understandable?	2,0	2,0	2,7
Was the lecturer motivated and prepared?	1,6	1,6	2,2
Paid the lecturer attention to ideas/wishes and questions?	2,0	2,1	2,3
How do you assess the lecture in general?	2,0	1,7	2,3