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Teaching

Students we offer with focus on Management, Innovation, Marketing (MIM) a wide range of basic and advanced modules. We place a high value both on foundation in reality and scientific quality.
Module
Examinations by written test are offered regularly every semester at the end of the lecture period for all lectures of the chair, particularly regardless of the respective lecture rhythm to promote the students’ mobility.
For 
binding examination dates please contact the Prüfungssekretariat.
For all old, previous written tests please contact the Fachschaft.

For an overview ("Stud.IP") of modules offered in the current semester please go to Courses.

Overview of Modules

Bachelor's Degree Programs

Module Module Supervisor Type CP Language Summer 25 Winter 25/26 Summer 26
Marketing (MKTG) V+Ü 5 German 2 2
International Marketing (IM) Verena Wecklein V+Ü 5 English 2 2
Entrepreneurial Marketing (EM) V 5 English *
Bachelor's Seminar Marketing Dr. Alisa Keller S 7 German *
Practical Course Marketing Dr. Alisa Keller S 3-5 German/ English
Bachelor's Thesis K - German

Master's Degree Programs

Module Module Supervisor Type CP Language Summer 25 Winter 25/26 Summer 26
Fundamentals of Business Analytics V +Ü (online) 5 English *
Branding and Marketing Communications)3 Verena Wecklein V 5 German 2 *
Price Management (PM)4 V+Ü 5 English 2
Marketing Research Dr. Alisa Keller V+Ü 5 English 2 *
B2B Marketing and Sales Management (B2B)5 V 5 English 2
Practical Course: B2B Marketing and Sales Dr. Alisa Keller S 5 English
Master's Seminar Marketing (MS) Dr. Alisa Keller S 7 German
Practice Project Marketing and Services Dr. Alisa Keller S 5

German/
English

*
Master's Thesis (MA) K - German *

Doctoral Studies Program

Module Module Supervisor Type CP Language Summer 25 Winter 25/26

Doktorandenseminar Marketing und Services (DS)

  S - Deutsch
Doktorandenseminar Zentrale Herausforderung der Befragungsforschung (DS)   S - Deutsch    
Marketing Research Dr. Alisa Keller V+Ü - Englisch 2

DTE Certificates

Module Module Supervisor Type CP Language Summer 25 Winter 25/26
Marketing Incubation (Entrepreneurship Development Programme) Dr. Alisa Keller S 5+5 English
  • *to be announced
  • 2Only the written test is offered. Please direct questions about examination dates to the Prüfungssekretariat.
  • 3The course is offered every three semesters and will next take place in Summer 26 (English lecture: Branding and Marketing Communications)
  • 4The course is offered every three semesters and will next take place in Winter 25/26
  • 5The course is offered every three semesters and will next take place in Summer 25
  • CP: Credit points according ECTS
  • V: Lecture
  • Ü: Exercise
  • S: Seminar
  • K: Colloquium
  • SS: Summer semester/ term
  • WS: Winter semester/ term

Question PMK IM
Has the subject material been taught understandable? V: 1,33 V: 2,5
Ü: 2,03
Was the lecturer motivated and prepared?  V: 2,00 V: 2,12
Ü: 1,78
Paid the lecturer attention to ideas/wishes and questions?
 
V: 3,00 V: 2,62
Ü: 1,91
How do you assess the lecture in general? V: 2,00 V: 3,04
Ü: 1,91

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Courses

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Theses

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Learning Agreements

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Letters of Recommendation

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