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Teaching

Students we offer with focus on Management, Innovation, Marketing (MIM) a wide range of basic and advanced modules. We place a high value both on foundation in reality and scientific quality.
Module
Examinations by written test are offered regularly every semester at the end of the lecture period for all lectures of the chair, particularly regardless of the respective lecture rhythm to promote the students’ mobility.
For 
binding examination dates please contact the Prüfungssekretariat.
For all old, previous written tests please contact the Fachschaft.

For an overview ("Stud.IP") of modules offered in the current semester please go to Courses.

Overview of Modules

Bachelor's Degree Programs

Module Module Supervisor Type CP Language Winter 25/26 Summer 26 Winter 26/27
Marketing (MKTG) V+Ü 5 German 2
International Marketing (IM) Verena Wecklein V+Ü 5 English 2
Entrepreneurial Marketing (EM) Prof. Dr. Dirk Totzek V 5 English
Bachelor's Seminar Marketing S 7 German
Practical Course Marketing Anisha Bhasin S 3-5 German/ English
Bachelor's Thesis K - German
  • *to be announced.

Master's Degree Programs

Module Module Supervisor Type CP Language Winter 25/26 Summer 26 Winter 26/27
Fundamentals of Business Analytics V +Ü (online) 5 English
Branding and Marketing Communications3 Verena Wecklein V 5 English 2
Price Management (PM)4 V+Ü 5 English 2
Marketing Research V+Ü 5 English 2 2
B2B Marketing and Sales Management (B2B)5 V 5 English 2
Practical Course: B2B Marketing and Sales S 5 English *
Master's Seminar Marketing (MS) S 7 German/English *
Practice Project Marketing and Services S 5

German/
English

Master's Thesis (MA) K - German/English

Doctoral Studies Program

Module Module Supervisor Type CP Language Winter 25/26 Summer 26

Doktorandenseminar Marketing und Services (DS)

Prof. Dr. Dirk Totzek S - Deutsch
Doktorandenseminar Zentrale Herausforderung der Befragungsforschung (DS) Prof. Dr. Dirk Totzek S - Deutsch
Marketing Research Prof. Dr. Dirk Totzek V+Ü - Englisch 2

DTE Certificates

Module Module Supervisor Type CP Language Winter 25/26 Summer 26
Marketing Incubation (Entrepreneurship Development Programme) Anisha Bhasin S 5+5 English
  • *to be announced
  • 2Only the written test is offered. Please direct questions about examination dates to the Prüfungssekretariat.
  • 3The course is offered every three semesters and will next take place in Summer 26 (English lecture: Branding and Marketing Communications)
  • 4The course is offered every three semesters and will next take place in Winter 25/26
  • 5The course is offered every three semesters and will next take place in Winter 26/27
  • CP: Credit points according ECTS
  • V: Lecture
  • Ü: Exercise
  • S: Seminar
  • K: Colloquium
  • SS: Summer semester/ term
  • WS: Winter semester/ term

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Courses

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Seminars

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Theses

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Entrepreneurship-Coaching

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Double Master Degree in Marketing

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Learning Agreements

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Letters of Recommendation

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