Alumni
Dr. Markus Bergmeier
- BSH Bosch und Siemens Hausgeräte GmbH, Munich
- Dissertation: Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung
Dr. Alisa Keller
- Dissertation: Three Essays on How to Master Challenges of Retailing in a Digital World
Dr. Volkan Koçer
- Specialist Technology Compliance at Interhyp Group, Munich
- Dissertation: Three Essays on Global and Local Brands
Dr. Philipp Leinsle
Prof. Dr. Daniel Maar
Dr. Eva Pieringer
Dr. René Resch
- Consultant Organizational Development at Liebherr-Werk Biberach GmbH
- Dissertation: Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
Dr. Mila Vogelsang
- Marketing Data Strategist in division Marketing Technologies/Analytics at Deutsche Bahn AG, Frankfurt a. M.
- Dissertation: Designing Smart Prices – Kundenwahrnehmung von Dynamic und Personalized Pricing
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