Alumni
- Würth Group
- Dissertation: Three Essays on the Determinants and Outcomes of Business-to-Business Sales Performance
- Dissertation: Three Essays on AI Applications in Marketing
- Dissertation: Three Essays on How to Master Challenges of Retailing in a Digital World
- Dissertation: Three Essays on Global and Local Brands
- Dissertation: Three Essays on International Market Exits
- Consultant Organizational Development at Liebherr-Werk Biberach GmbH
- Dissertation: Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
- Dissertation: Three Essays on B2B Solution Selling: Challenges in Sales, Contracting, and Pricing
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