Prof. Dr. David Schindler has been serving as interim chair of Marketing and Innovation since April 2026. In his research, he examines how digital transformation is reshaping marketing strategies and customer analytics, creating new opportunities to better understand and engage consumers.
Office hours: Please contact his secretary to make an appointment.
Prof. Dr. David Schindler has been serving as interim Chair of Marketing and Innovation at the University of Passau since April 2026. Prior to this, he held the position of Senior Lecturer (Akademischer Oberrat) at the GfK Chair of Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg from 2018 to 2026, where he also completed his Ph.D. and habilitation. From 2016 to 2026, he additionally served as Manager of the Experimental Lab for Business Insights Nürnberg (ELAN).
In his research and teaching, David Schindler investigates how digital transformation is reshaping marketing strategies and data-driven decision-making. His work focuses on digital marketing, marketing analytics, and sustainability and societal change. The overarching aim of his research is to generate evidence-based insights that are academically rigorous while providing tangible impulses for companies and institutions.
He regularly publishes his research in leading international academic journals, including the Journal of the Academy of Marketing Science. He gained international perspectives during a research stay at the McCombs School of Business (University of Texas at Austin). As a Fellow of the Dr. Theo and Friedl Schöller Research Center for Business and Society, he initiated interdisciplinary projects at the intersection of marketing, digital innovation, and sustainability.
David Schindler has received several awards for his achievements, including the Teaching Award for Early-Career Researchers at Friedrich-Alexander University Erlangen-Nuremberg and the Hermann Gutmann Award for Outstanding Scientific Achievements.
In his teaching, he places strong emphasis on integrating research and practice. Students are encouraged not only to understand marketing concepts, but also to apply them in a data-driven way and to reflect on them critically. In addition, he is committed to expanding interdisciplinary, externally funded research collaborations between academia and practice.
Schindler, D., Maiberger, T., Koschate-Fischer, N. & Hoyer, W. D. (2024). How Speaking Versus Writing to Conversational Agents Shapes Consumers’ Choice and Choice Satisfaction. Journal of the Academy of Marketing Science, 52 (3), 634–652.
Maiberger, T., Schindler, D. & Koschate-Fischer, N. (2024). Let’s Face It: When and How Facial Emojis Increase the Persuasiveness of Electronic Word of Mouth. Journal of the Academy of Marketing Science, 52 (1), 119–139.
