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Chair of Marketing and Services
Chair of Marketing and Services

Courses Marketing and Services

Current Semester

Lecture
Course
33600 Marketing
Mon.. 16:00 - 18:00 (weekly), Location: (WIWI) HS 5
Prof. Dr. Dirk Totzek
Bettina Schiermeier
33620 International Marketing
Tue.. 08:00 - 10:00 (weekly), Location: (AM) HS 9
Prof. Dr. Dirk Totzek
Bettina Schiermeier
Verena Wecklein
33650 Vertriebsmanagement
Prof. Dr. Dirk Totzek
33820 Branding and Marketing Communications
Prof. Dr. Dirk Totzek
Verena Wecklein
33840 B2B Marketing and Sales Management
Mon.. 10:00 - 12:00 (weekly), Location: (AM) HS 9
Prof. Dr. Dirk Totzek
33860 Marketing Research (Master)
Prof. Dr. Dirk Totzek
Bettina Schiermeier
39720 Fundamentals of Business Analytics
Dates on Thursday, 15.10.2026 18:00 - 19:30, Thursday, 05.11.2026 19:15 - 20:45, Thursday, 12.11.2026, Thursday, 19.11.2026, Thursday, 26.11.2026 18:00 - 19:30, Thursday, 17.12.2026 18:00 - 20:00, Room: (PHIL) HS 1, (Zoom)
Prof. Dr. Harry Haupt
Prof. Dr. Dirk Totzek
Prof. Dr. Marc Goerigk
Dr. Markus Fritsch
apl. Prof. Dr. Joachim Schnurbus
43630 Kulturwirtschaft / International Cultural and Business Studies: Eine interdisziplinäre Einführung
Wed.. 08:00 - 10:00 (weekly), Location: (PHIL) HS 1
Dr. Christian Dölle
Seminar
Course
32766 Entrepreneurship Development Programme (for Bachelor students)
Dates on Friday, 06.11.2026 09:00 - 17:00, Room: (HK 14b) SR 102 (U), (HK 14b) SR 106
Prof. Dr. Carolin Häussler
Dr. Maria Diekmann
32866 Entrepreneurship Development Programme (for Master students)
Dates on Friday, 16.10.2026, Friday, 23.10.2026, Friday, 30.10.2026, Friday, 13.11.2026 09:00 - 12:00, Room: (HK 14b) SR 017
Prof. Dr. Carolin Häussler
Dr. Maria Diekmann
33901 Master-Seminar Marketing & Services
Dates on Tuesday, 14.07.2026 16:00 - 18:00, Tuesday, 15.12.2026 14:00 - 18:00, Room: (WIWI) SR 028 (HA), (WIWI) R 301
Prof. Dr. Dirk Totzek
Verena Wecklein
Anisha Bhasin
Selina Lindhorst
Hanna Schmeizl
33905 Practical Course: B2B Marketing and Sales
Dates on Friday, 23.10.2026 09:00 - 15:00, Friday, 22.01.2027 09:00 - 12:00, Room: (WIWI) SR 028 (HA)
Prof. Dr. Dirk Totzek
Bettina Schiermeier
Dr. Simone Zaha
34049 Doktorandenseminar Marketing und Services
Dates on Wednesday, 11.11.2026, Wednesday, 09.12.2026, Wednesday, 20.01.2027 10:30 - 12:00, Room: (WiWi 115)
Prof. Dr. Dirk Totzek
Bettina Schiermeier
Exercise course
Course
33601 Marketing-Übung
Thu.. 08:00 - 10:00 (weekly), Location: (WIWI) HS 8, Thu.. 10:00 - 12:00 (weekly), Location: (WIWI) HS 6
Prof. Dr. Dirk Totzek
Bettina Schiermeier
Selina Lindhorst
33621 International Marketing
Wed.. 14:00 - 16:00 (weekly), Location: (WIWI) HS 6
Prof. Dr. Dirk Totzek
Bettina Schiermeier
Verena Wecklein
Colloquium
Course
33930 Masterarbeit Marketing und Services
Prof. Dr. Dirk Totzek
Verena Wecklein
Anisha Bhasin
Selina Lindhorst
Hanna Schmeizl
Lecture
Course
33998 Fragen und Austausch zum Bachelorstudiengang DTBS
Dates on Wednesday, 14.10.2026 18:00 - 20:00, Room: (WIWI) SR 033
Prof. Dr. Dirk Totzek
Seminar
Course
39740 Doctoral Seminar "Recent Developments in Data Science"
Thu.. 12:00 - 14:00 (weekly), Location: (minnosphere)
Prof. Dr. Harry Haupt
apl. Prof. Dr. Joachim Schnurbus
Prof. Dr. Dirk Totzek
Prof. Dr. Florian Lemmerich
Prof. Dr. Marc Goerigk
Prof. Dr. Ralf Kellner
Colloquium
Course
33730 Bachelorarbeit Marketing und Services
Dates on Tuesday, 17.11.2026, Tuesday, 08.12.2026, Tuesday, 02.03.2027 14:00 - 16:00, Room: (WIWI) R 301
Prof. Dr. Dirk Totzek
Verena Wecklein
Anisha Bhasin
Bettina Schiermeier
Selina Lindhorst
Hanna Schmeizl
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