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Chair of Marketing and Services
Chair of Marketing and Services

Courses Marketing and Services

Next Semester

Lecture
Course
33650 Vertriebsmanagement
Prof. Dr. Dirk Totzek
33660 Entrepreneurial Marketing
Dates on Friday, 22.05.2026, Friday, 29.05.2026, Friday, 19.06.2026 10:00 - 18:00, Room: (WIWI) SR 028 (HA), (WIWI) SR 026 (U)
Prof. Dr. Dirk Totzek
Bettina Schiermeier
33820 Branding and Marketing Communications
Tue.. 08:00 - 10:00 (weekly), Location: (WIWI) HS 7
Prof. Dr. Dirk Totzek
Verena Wecklein
33860 Marketing Research (Master)
Tue.. 14:00 - 16:00 (weekly), Location: (WIWI) HS 7
Prof. Dr. Dirk Totzek
Bettina Schiermeier
39720 Fundamentals of Business Analytics
Prof. Dr. Harry Haupt
Prof. Dr. Dirk Totzek
Prof. Dr. Marc Goerigk
Dr. Markus Fritsch
Seminar
Course
32766 Entrepreneurship Development Programme (for Bachelor students)
Dates on Thursday, 16.04.2026 08:00 - 10:00, Thursday, 16.04.2026 09:00 - 18:00, Thursday, 16.04.2026 12:00 - 14:00, Thursday, 16.04.2026 17:30 - 22:00, Friday, 17.04.2026 09:00 - 17:00, Friday, 17.04.2026 10:00 - 22:00, Friday, 24.04.2026, Friday, 22.05.2026, Friday, 19.06.2026, Friday, 26.06.2026 09:00 - 17:00, Friday, 10.07.2026 09:00 - 14:00, Room: (IG) MakerSpace (IG 006), (HK 28) VR 003, (HK 14b) SR 017
Prof. Dr. Carolin Häussler
Dr. Maria Diekmann
32866 Entrepreneurship Development Programme (for Master students)
Dates on Thursday, 16.04.2026 09:00 - 18:00, Friday, 17.04.2026, Friday, 24.04.2026, Friday, 22.05.2026, Friday, 19.06.2026, Friday, 26.06.2026, Friday, 10.07.2026 09:00 - 17:00, Room: (HK 28) VR 003 mit 32766), (HK 14b) SR 017 mit 32766)
Prof. Dr. Carolin Häussler
Dr. Maria Diekmann
33701 Bachelorseminar Marketing
Dates on Tuesday, 10.02.2026 16:00 - 17:00, Wednesday, 24.06.2026 14:00 - 17:00, Room: (WIWI) SR 027, (WIWI) SR 029
Prof. Dr. Dirk Totzek
Dr. Alisa Keller
Verena Wecklein
33704 Praxisprojekt Marketing (Bachelor) in Kooperation mit OMMAX
Dates on Thursday, 11.06.2026 11:00 - 15:00, Friday, 12.06.2026 09:00 - 12:00, Thursday, 09.07.2026 09:00 - 19:00, Room: (LU 8) SR 307, (Zoom), (Abschlusspräsentationen in München (OMMAX Headquarter))
Prof. Dr. Dirk Totzek
Dr. Alisa Keller
Bettina Schiermeier
Exercise course
Course
33861 Marketing Research (Master)
Thu.. 14:00 - 16:00 (weekly), Location: (WIWI) HS 7
Dr. Alisa Keller
Prof. Dr. Dirk Totzek
Seminar
Course
39740 Doctoral Seminar "Recent Developments in Data Science"
Prof. Dr. Harry Haupt
apl. Prof. Dr. Joachim Schnurbus
Prof. Dr. Dirk Totzek
Prof. Dr. Florian Lemmerich
Prof. Dr. Marc Goerigk
Prof. Dr. Ralf Kellner
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