Insgesamt fünf Beiträge des Passauer Lehrstuhls für Marketing und Innovation wurden bei der diesjährigen SERVSIG Conference zur Präsentation angenommen. Die 10. Service Konferenz findet vom 14. bis 16. Juni 2018 an der IÉSEG School of Management in Frankreich statt.
Bidler, M., Schumann, J. H., & Widjaja, T. (2018). Challenging the Cognitive Privacy Calculus: Affective Reactions in Consumers' Privacy-Related Decision Making. Accepted at SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.
Bongers, F. M., & Schumann, J. H. (2018). Business-to-Business E-Commerce from a Multi-Channel Perspective: A qualitative study on provider and customer motives. Accepted at SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.
Eggert, C.-G., Winkler, C., & Schumann, J. H. (2018). B2B Customers’ Data Disclosure Concerns Regarding Smart Service Adoption: A Qualitative Approach. Accepted at SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.
Quintanilla, M. L., Ates, Z., Duque, L. C., Schumann, J. H., & Büttgen, M. (2018). Does Dr. Google Help? Patients' Online Health Information Search. Accepted at SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.
Treger, S., Garbas, J., Büttgen, M., Schumann, J. H., & Ates, Z. (2018). Reducing Customer Participation Stress in Financial Services. Accepted at SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.
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