The scientific contribution of Philipp Leinsle and Prof. Dr. Dirk Totzek about "Determinants of Customer Price Fairness Perceptions in Tariff Choice: The Role of Customer Characteristics, Tariff Type, and Service Type"…
A lot can be achieved with dedication and commitment, that has been proved by the Passauer student Larissa Zwingel and her friend Carolin Hoffmann. After a trip to Ghana they established the foundation „Home for hope –…
we are very happy to announce that we could win Mr. Robin Ruschke, the Director Brand Strategy of SIXT, as guest lecturer. The title of his speech will be „Marketing = classic advertising?“. The guest…
the chair of marketing and services cordially invites you to the guest lecture by Rolf Kunold, head of the competence centres Industrial Goods & Machinery and Automotive in the management consultancy Homb…
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