The scientific contribution of Philipp Leinsle and Prof. Dr. Dirk Totzek about "Determinants of Customer Price Fairness Perceptions in Tariff Choice: The Role of Customer Characteristics, Tariff Type, and Service Type" was accepted for presentation at this year’s 24th Annual Frontiers in Service Conference.
The conference, which is organized every year by the American Marketing Association, ranks among the most prestigious conferences in the sector of service marketing. This year, the conference takes place between July 9th, and July 12th in San Jose, California, USA.