Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation
Publikationen

Publikationen

Zeitschriftenbeiträge

Zeitschriftenbeiträge mit Peer-Review-Verfahren

Von Wangenheim, F., Wünderlich, N. V., & Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts, Forthcoming at Journal of Business Research. (VHB3: B)

März, A., Schubach, S. A., & Schumann, J. H. (2017). „Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness. Psychology & Marketing, 34(2), 119-137. (VHB3: B)

Anderl, E. M., Becker, I., v. Wangenheim, F. & Schumann, J. H. (2016). Mapping the customer journey: Lessons learned from graph-based online attribution modeling. International Journal of Research in Marketing, 33(3), 457–474. (VHB3: A)

Anderl, E. M., Schumann, J. H., & Kunz, W. (2016). Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys. Journal of Retailing, 92(2), 185–203. (VHB3: A) 

Anderl, E. M., März, A., & Schumann, J. H. (2015). Nonmonetary customer value contributions in free e-services. Journal of Strategic Marketing, 24(3–4), 175–189. (VHB3: C)

Klapdor, S., Anderl, E. M., Schumann, J. H., & v. Wangenheim, F. (2015). Using Multichannel Behavior to Predict Online Conversions. Journal of Advertising Research, 55(4), 433–442. (VHB3: C)

Komor, M., & Schumann, J. H. (2015). Zróżnicowania kulturowe między Polską a Niemcami według wymiarów kultury Hofstede. Gospodarka Narodowa, 1(275), 83–102. (VHB3: -)

Block, J., De Vries, G., Schumann, J. H., & Sandner, P. (2014). Trademarks and Venture Capital Valuation. Journal of Business Venturing, 29(4), 525–542. (VHB3: A)

Klapdor, S., Anderl, E. M., v. Wangenheim, F., & Schumann, J. H. (2014). Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns. Journal of Interactive Marketing, 28(4), 285–301. (VHB3: B)

Schumann, J. H., Nijssen, E., & Lentz, P. (2014). Modeling Variation in Global Consumers’ Participation Behaviour Intentions Using an Institutional Market Index. International Marketing Review, 31(4), 390–412. (VHB3: B)

Schumann, J. H., Wünderlich, N. V., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118. (VHB3: A)

Schumann, J. H., v. Wangenheim, F., & Groene, N. (2014). Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services. Journal of Marketing, 78(1), 59–75. (VHB3: A+)

Uhrich, F., Schumann, J. H., & v. Wangenheim, F. (2013). The Impact of the Consumption Goal on Flat-Rate Bias: Can ’Hedonizing’ a Service Increase Customers’ Propensity to Choose a Flat Rate? Journal of Service Research, 16(2), 215–229. (VHB3: A)

Büttgen, M., Schumann, J. H., & Ates, Z. (2012). Service Locus of Control and Customer Co- Production Behavior: The Role of Prior Service Experiences and Organizational Socialization Activities. Journal of Service Research, 15(2), 166–181. (VHB3: A)

Schumann, J. H., Wünderlich, N. V., & v. Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143. (VHB3: C)

Schumann, J. H., Wünderlich, N. V., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(April), 141–165. (VHB3: B)

Wünderlich, N. V., Schumann, J. H., v. Wangenheim, F., & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001. (VHB3: B)

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R. M., & Jimenez, F. R. (2010). Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange. Journal of International Marketing, 18(3), 62–80. (VHB3: B)

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Praxmarer, S., Jimenez, F. R., Blazevic, V., Shannon, R. M., Shainesh, G., & Komor, M. (2010). Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences. Journal of Service Research, 13(4), 453–468. (VHB3: A) 

Michel, S., Kreuzer, M., Kühn, R., Stringfellow, A., & Schumann, J. H. (2009). Mass-Customized Products: Are They Bought for Uniqueness or to Overcome Problems with Standard Products?. Journal of Customer Behavior, 8(4), 307–327. (VHB3: C)

Zeitschriftenbeiträge ohne Peer-Review-Verfahren

Roscheck, C., Anderl, E. M., & Schumann, J. H. (2013). Effektivitätsmessung im Online-Marketing - Vom einzelnen Klick zur Customer Journey. WiST, 42(5), 238–245. (VHB3: D)

Gröne, N., v. Wangenheim, F., Rothstock, K., & Schumann, J. H. (2012). Appell an das Gewissen. Harvard Business Manager, 34(3), 10–13. (VHB3: -)

Konferenzbeiträge

Konferenzen mit Peer-Review-Verfahren

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands, 23.05. –26.05.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017. 

Schubach, S. A., Schumann, J. H., & Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. 7th annual Theory + Practice in Marketing (TPM) Conference, Charlottesville, VA, USA, 10.05. – 12.05.2017.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. AMA Winter Conference, Orlando, FL, USA, 17.02 – 19.02.2017.

Heß, N., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress. SERVSIG Conference, Maastricht, Netherlands,  17.06 – 19.06.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC Doctoral Colloquium, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., & Komor, M. (2016). How Service Managers Can Shape Frontline Employees' Organizational Values to Reduce Person-Role Conflicts. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Leinsle, P., Totzek, D., & Schumann, J. H. (2016). Towards a Better Understanding of Customer Tariff Choice: Addressing Value-in-Exchange, Value-in-Use, and the Context of Value Creation. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2016). Are Flat Rate Bias Customers Always Loyal? The Effect of Competitive Market Position on Churn. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Nagel, C., & Schumann, J. H. (2016). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict and the Moderating Role of Uncertainty Avoidance. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Anderl, E. M. (2015). Mapping the customer journey: a graph-based framework for attribution modeling. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Ates, Z., Duque, L. C., Schumann, J. H., Delcourt, C., Büttgen, M., & Quintanilla, M. L. (2015). Understanding patients’ participation in health care services. EMAC 2015. Leuven, Belgium, 26.05. – 29.05.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). The impact of mobile push notifications on customers bidding behavior. Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, 13.03.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. AMA 2015, San Antonio, TX, USA, 13.02. – 15.02.2015.

Anderl, E. M., Kunz, W., & Schumann, J. H. (2014). It Takes Two to Tango: Interaction Effects in Multichannel Online Advertising. 2014 Global Marketing Conference, Marina Bay Sands, Singapore, 15.07. – 18.07.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2014). There is No Free Lunch: Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators` Conference, Las Vegas, NV, USA, 15.02. – 17.02.2013.

Block, J. H., Sander, P., Schumann, J. H., & De Vries, G. (2012). Trademarks and venture capital funding. DRUID Society Conference, Copenhagen, Denmark, 19.06. – 21.06.2012.

Gröne, N., v. Wangenheim, F., & Schumann, J. H. (2012). Reconciling Targeted Online Advertising – Supporting Free Online Content While Respecting Consumers’ Concerns About Privacy. AMA Winter Educators` Conference, St. Petersburg, FL, USA, 17.02. – 19.02.2012

Schumann, J. H., Nijssen, E., & Lentz, P. (2011). Cross-Country Variation of Customer Participation Behavior: An Institutional Explanation. AMA Winter Educators` Conference, Austin, TX, USA, 18.02. – 20.02.2011.

Schumann, J. H., & Wünderlich, N. V. (2010). Shared Gain, Shared Pain? Spillover Effects in Multi-Partner Loyalty Programs. EMAC 2010, Copenhagen, Denmark, 01.06. – 04.06.2010.

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R. M., & Jimenez, F. R. (2009). Cross-Cultural Differences in the Effect of Word-of-Mouth in Relational Service Exchange: The Moderating Effect of Uncertainty Avoidance. AMA Winter Educators’ Conference, Tampa, FL, USA, 20.02. – 23.02.2009. 

Schumann, J. H., v. Wangenheim, F., & Zimmer, M. S. (2009). Cross-Cultural Differences in Customers` Willingness to Co-Produce Professional Services: Insights from an 11 Country-Study. AMA Winter Educators` Conference, Tampa, FL, USA, 20.02. – 23.02.2009. 

Schumann, J. H., v. Wangenheim, F., & Yang, Z. (2008). Cross-Cultural Differences in the Development of Trust in Relational Service Exchange - An Empirical Analysis in the Banking Context in China and Germany. AMA Winter Educators` Conference, Austin, TX, USA, 17.02. – 19.02.2008.

Schumann, J. H. (2007). A Cross-Cultural Comparison of Antecedents and Consequences of Trust in Relational Service Exchange. DSI Mini-Conference on Service Science, Pittsburgh, PA, USA, 24.05. – 26.05.2007.

Schumann, J. H., Wünderlich, N. V., & v. Wangenheim, F. (2007). Towards a New Typology for Technology-Mediated Services. DSI Mini Conference on Service Science, Pittsburgh, PA, USA, 24.05. – 26.05.2007.

Schumann, J. H., Keller, N. V., v. Wangenheim, F., & Holzmüller, H. H. (2007). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. AMA Winter Educators` Conference, San Diego, CA, USA, 16.02. – 19.02.2007.

Konferenzen ohne Peer-Review-Verfahren

Bidler, M., Schumann, J. H., Widjaja, T. (2017). Extending the Dyadic Privacy Calculus: Incorporating Effects of Business Network Data Exchange on Data Disclosure. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Schubach, S., Schumann, J. H., Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Treger, S., Büttgen, M., Garbas, J., Schumann, J.H., Ates, Z. (2017). Reducing Customer Participation Stress in Financial Services. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Lara-Quintanilla, M., Ates, Z., Duque, L. C., Schumann, J. H., & Büttgen, M. (2017). Online Health Information Search (OHIS): Patients' Motivations, Information Search Behavior and Outcomes. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). The Role Of Personalization And Position Effects In Paid Search Advertising. ISMS Marketing Science, Los Angeles, CA, USA, 07.06. – 10.06.2017.

Lara-Quintanilla, M., Ates, Z., Duque, L. C., Schumann, J. H., & Büttgen, M. (2017). Online Health Information Search (OHIS): Patients’ Motivations, Information Search Behavior and Outcomes. QUIS 15 Conference Porto, Portugal. 12.06. – 15.06.2017.

Treger, S., Büttgen, M., Schumann, J. H., & Ates Z. (2017). Outfighting the Dark Side of Customer Participation: Coping Support for Stressed Customers. QUIS 15 Conference Porto, Portugal. 12.06. – 15.06.2017.

Schumann, J. H. (2016). Neue Ansätze zur Optimierung von Bietstrategien beim Suchmaschinenmarketing: Die Rolle des vergangenen Suchverhaltens der Nutzer. Workshop Food 2030, München, Deutschland, 01.12.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress. Frontiers in Service Conference, Bergen, Norway, 23.06 – 26.06.2016. 

Heß, N., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M. & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Moser, S., & Schumann, J. H. (2016). Service Mass Customization: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior and Firm Profits. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Being First isn't Always Best - Personalisierung im Suchmaschinenmarketing. 2. Passauer Digital-Marketing-Konferenz, Passau, Germany, 11.03.2016.  

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict and the Moderating Role of Uncertainty Avoidance. Workshop Dienstleistungsmarketing, Hohenheim, Germany, 17.03. – 19.03.2016.

Schumann, J. H. (2016). Der Einfluss von kostenfreien Angeboten auf die Konsumentenwahrnehmung ihrer nicht-monetären Wertbeiträge. 46. Jahrestagung der Wissenschaftlichen Kommission Marketing, Regensburg, Deutschland, 28. – 29.01.2016.

Heß, N. J., & Schumann, J. H., Mende, M., & Scott, M. L. (2015). Minority Report at the Point of Sale? - Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2015). Will Customers Continuously Pay More? The Effect of Competitive Market Position on Churn. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Schubach, S. A., Schumann, J. H., & Bleier, A. (2015). Being First Isn't Always Best – How Past Onsite Browsing Behavior Influences a Firm’s Decision When To Bid in Search Engine Advertising. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L.. Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2015). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). “Push it real good?” – The impact of mobile push notifications on customers bidding behavior. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Leinsle, P., Totzek, D., & Schumann, J. H. (2015). Towards a Better Understanding of Customer Tariff Choice: Addressing Value-in-Exchange, Value-in-Use, and the Context of Value Creation. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Moser, S. & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Is a paying customer always better? The importance of customer orientation towards the “free” customer in two- or multi-sided markets. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27.02. – 28.02.2015.

Nagel, C., & Schumann, J. H. (2014).The Social Side of Innovations - a dynamic social network analysis among innovative consumers. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). He who pays the piper calls the tune? – The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Anderl, E.M., & Schumann, J. H. (2013). A holistic view of the online customer journey. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2013). It's not all about benefits – cost perceptions as additional drivers of the zero-price effect. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

März, A., & Schumann, J. H. (2013). Impact of characteristics attributed to mobile-generated consumer reviews on perceived helpfulness. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Theory & Practice in Marketing (TPM) Conference, London, UK, 31.05 – 01.06.2013.

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia, PA, USA, 16.05.2013.

Block, J. H., De Vries, G., Sandner, P., & Schumann, J. H. (2012). Trademarks and Venture Capital Funding. International Conference on the Dynamics of Entrepreneurship, Mannheim, Germany, 04.10. – 05.10.2012.

Schumann, J. H., Anderl, E. M., & März, A. (2012). There is No Free Lunch. Value Contributions of Non-Paying Customers. Frontiers in Service Conference, Bethesda, MD, USA, 14.06. – 17.06.2012.

Klapdor, S., v. Wangenheim, F., & Schumann, J. H. (2012). How Exposure to Advertiser Communication Affects Conversion Rates of Online Shops. Informs Marketing Science Conference, Boston, MA, USA, 07.06. – 09.06.2012.

Anderl, E. M. (2012). Analyzing the online customer journey: Online advertising effectiveness in a multi-channel setting. EMAC - Doctoral Colloquium, Lisbon, Portugal, 20.05. – 22.05.2012.

Büttgen, M., Schumann, J. H., & Ates, Z. (2012). Service Locus of Control and Customer Co-Production Behavior: The Role of Prior Service Experiences and Organizational Socialization Activities. 42. Jahrestagung der Wissenschaftlichen Kommission Marketing im VHB, Ingolstadt, Germany, 26.01. – 28.01.2012. 

Lindner, H., & Anderl, E. M. (2011). General challenges and approaches to increase the efficiency of e-services - Practice Notes. XXI. International RESER Conference, Hamburg, Germany, 08.09. – 10.09.2011.

Gröne, N., v. Wangenheim, F., & Schumann, J. H. (2011). Interest-Based Internet Advertising and Privacy Concerns – How to Increase the Acceptance of a Rising Marketing Phenomenon. XXI. International Reser Conference, Hamburg, Germany, 08.09. – 10.09.2011.

Richter, A., Trifilova, A., & Schumann, J. H., (2011). From Real to Virtual – Tools to Support Global, Virtual Working. 6th International Innovation Lab Conference, London, UK, 08.07.2011.

Büttgen, M., Ates, Z., Schumann, J. H., & Volz, J. (2011). Frontline Employees’ Coping Strategies for Role Conflicts and their Impact on Customer Participation Behavior. QUIS 12 Conference, Ithaca, NY, USA, 02.06. – 05.06.2011.

Volz, J., Büttgen, M., Ates, Z., & Schumann, J. H. (2011). Frontline Employees' Coping Strategies for Role Conflicts and their Impact on Employees' Workperformance. 15. Dienstleistungsmanagement Workshop, Duisburg, Germany, 07.04. – 09.04.2011.

Schumann, J. H., Nijssen, E., & Lentz, P. (2011). An Institutional Perspective on Cross-country Differences in Customer Participation Behavior. First Chinese-German Research Workshop on Innovation & Marketing Management, Shanghai, V.R. China, 13.03. – 15.03.2011.

Schumann, J. H., & Wünderlich, N. V. (2010). Spill-Over Effects of Service Failures in Multi-Partner Loyalty Programs: Neglected Threat or Negligible Trifle?. Frontiers in Service Conference, Karlstad, Sweden, 10.06. – 13.06.2010.

Schumann, J. H., & Wünderlich, N. V. (2010). Shared Gain, Shared Pain? Spillover Effects in Multi-Partner Loyalty Programs. 14. Dienstleistungsmanagement Workshop, Hagen, Germany, 22.04. – 24.04.2010.

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R. M., & Jimenez, F. R. (2009). Cross-Cultural Differences in the Effect of Word-of-Mouth in Relational Service Exchange. 14th Cross-Cultural Research Conference, Puerto Vallarta, Mexico, 13.12. – 16.12.2009.

Schumann, J. H. (2009). Cross-Cultural Differences in Customers` Willingness to Co-Produce Professional Services: Insights from an 11 Country-Study. QUIS 11 Conference, Wolfsburg, Germany, 11.06. – 14.06.2009. 

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Praxmarer, S., Blazevic, V., Jimenez, F. R., Yang, Z., Shainesh, G., & Komor, M. (2008). Cross-Cultural Differences in the Effects of Word-of-Mouth in Relational Service Exchange: Empirical Evidence for the Moderating Role of Uncertainty Avoidance from an Eight Country Study. Frontiers in Services Conference, Washington D.C., WA, USA, 02.10. – 05.10.2008.

Schumann, J. H. (2008). Cross-Cultural Differences in the Effects of Word-of-Mouth on Trust in Relational Service Exchange - Empirical Evidence for the Moderating Role of Uncertainty Avoidance. JIBS Paper Development Workshop, Milan, Italy, 30.06.2008. 

Schumann, J. H. (2008). Cross-Cultural Differences in the Development of Trust in Service Providers - An Empirical Analysis in the Banking Context. AMS Cultural Perspectives in Marketing Conference, New Orleans, LA, USA, 16.01. – 19.01.2008.

Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F. R., Komor, M., & Shainesh, G. (2007). Cross-Cultural Differences in the Development of Trust in Relational Service Exchange - An Empirical Analysis of Trust Building in High versus Low Uncertainty Avoidance Cultures. 4th Workshop on Trust within and between Organizations, Amsterdam, Netherlands, 24.10. – 26.10.2007.

Rothe, H. J., Metz, A. M., Böwe, H., & Schumann, J. H. (2003). Kundenzufriedenheit. Der Einfluss von Stabilität des Kontakts zwischen Unternehmensmitarbeitern und Kunden. Psychologie und Wirtschaft leben. 3. Tagung der Fachgruppe Arbeits- und Organisationspsychologie der Deutschen Gesellschaft für Psychologie, Mannheim, Germany, 22.09. – 24.09.2003.

Poster

Golovko, D., & Schumann, J. H. (2015) Influence of Social Networking Sites on Recruiting Success. Poster presented Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C., & Schumann, J. H. (2015). The Role of Consumer Innovativeness in the Innovation Adoption and Post-Adoption. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C., & Schumann, J. H. (2015). Identifying lead users by means of an ego-network approach: Network positions as a key indicator for innovativeness. Poster presented at XXXV Sunbelt Conference of the International Network for Social Network Analysis (INSNA), Brighton, UK, 23.06. – 28.06.2015. 

Moser, S. & Schumann, J. H. (2014). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Poster presented at Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2013). Stakeholder Theory as a Mean to Understand Customer Orientation in Two-sided Markets. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Golovko, D., & Schumann, J. H. (2013). Influence of Social Networking Sites on success and its leverage effect on marketing effectiveness. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Buchbeiträge

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. Forthcoming in: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft - Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030. Gelsenkirchen.

Schubach, S., Garbas, J., & Schumann, J. H. (2017). Kundenbindung im digitalen Zeitalter. In: M. Bruhn, & C. Homburg (Eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, (pp. 301-331). Wiesbaden: Springer Gabler.

Moser, S., & Schumann, J. H. (2016). Behavioral Pricing in Services. In: H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (pp. 733-749). München: Vahlen.

Volz, J., Büttgen, M., Ates, Z., & Schumann, J. H. (2013). Der Einfluss von Rollenstress auf die Arbeitsleistung von Kundenkontaktmitarbeitern? Ein personenspezifisches Phänomen. In G. Schmitz (Ed.), Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen (pp. 167–187). Wiesbaden: Springer Gabler.

Schumann, J. H., Betzler, D., Nusswald, M., & v. Wangenheim, F. (2010). Remote Services – Wege für den Export wissensintensiver Dienstleistungen. In H. Krcmar, T. Böhmann, & R. Sarkar (Eds.), Export und Internationalisierung wissensintensiver Dienstleistungen (pp. 77–105). Lohmar: Eul.

Schumann, J. H., Hammes, D., v. Wangenheim, F., & Steinbach, A. (2009). Lösungsansätze für Herausforderungen interkultureller Zusammenarbeit am Beispiel des Offshorings von IT-Dienstleistungen. In K. Zink (Ed.), Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen (pp. 7–27). Heidelberg: Physika-Verlag.

v. Wangenheim, F., Holtbrügge, D., Holzmüller, H. H., Wünderlich, N. V., Schumann, J.H., & Schillo, K. (2008). Remote Services – Herausforderungen der Erbringung fernerbrachter Dienstleistungen. In I. Gatermann & M. Fleck (Eds.), Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen (pp. 485–495). Frankfurt/Main: Campus.

Betzler, D., Schumann, J. H., Nusswald, M., & v. Wangenheim, F. (2007). Erfolgsfaktoren für das Kunden- und Personalmanagement bei ferngelenkten Dienstleistungen - Best Practices bei Hewlett-Packard. In D. Holtbrügge, H. H. Holzmüller, & F. v. Wangenheim (Eds.), Remote Services - Neue Formen der Internationalisierung von Dienstleistungen (pp. 121–141). Wiesbaden: Gabler. 

Hammes, D., Schumann, J. H., Steinbach, A., & v. Wangenheim, F. (2007). Interkulturelle Problemfelder beim Offshoring von IT-Dienstleistungen nach China und Indien sowie Lösungsansätze aus der Unternehmenspraxis. In D. Holtbrügge, H. H. Holzmüller, & F. v. Wangenheim (Eds.),  Remote Services - Neue Formen der Internationalisierung von Dienstleistungen (pp. 67–91). Wiesbaden: Gabler.

Wünderlich, N. V., Schumann, J. H., v. Wangenheim, F., & Holzmüller, H. H. (2007). Ferngesteuerte Dienstleistungen - betriebswirtschaftliche Spezifika, Terminologie und Herausforderungen für das Management. In D. Holtbrügge, H. H. Holzmüller, & F. v. Wangenheim (Eds.), Remote Services - Neue Formen der Internationalisierung von Dienstleistungen (pp. 3–27). Wiesbaden: Gabler. 

Rothe, H. J., Metz, A. M., Böwe, H., & Schumann, J. H. (2004). Kundenzufriedenheit - der Einfluss von Stabilität des Kontakts zwischen Unternehmensmitarbeitern und Kunden. In W. Bungard,  B. Kopp, & C. Liebig (Eds.), Psychologie und Wirtschaft leben. Aktuelle Themen der Wirtschaftspsychologie in Forschung und Praxis (pp. 567–573). Munich: Hampp.

Bücher

Schumann, J. H. (2009). The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services. Wiesbaden: Gabler.