In the context of our Bachelor's seminar "Strategic Sensitivity and Digitalization", our business partners help us to build a bridge between theory and practice. Together we develop a real case study for our students, who will solve one of many strategic challenges our partners are currently facing. Thus, our students learn how managers can solve strategic problems and communicate their ideas and solutions efficiently and successfully.
Format: Please note that this is a blocked course. For the official course description, please visit Modulkatalog.
Next application period: January, 12-19, 2026.
Target group
Students of the Bachelor's degree programs
In addition, anyone planning a Bachelor's thesis at the Chair of Business Administration with a focus on Strategic Management, Innovation and Entrepreneurship.
General conditions
Objectives
In this course, we show you how to solve strategic problems in managerial contexts and how to successfully communicate solutions to these problems.
To do so, we teach approaches and methods from strategic management, innovation and entrepreneurship research, communication research, and leadership studies.
Once you are acquainted with these theories and methods, you will work in teams to develop recommendations and communicate concepts for a current real world managerial problem that will be presented to you each semester by a partner company of our chair.
Schedule
The plenary seminar sessions take place during the first half of every term, and the individual team sessions take place in the second half of every term.
For additional information, please, also consult the official course description in the Modulkatalog.
The grade consists of the following parts:
Grade composition:
Further details concerning content-related requirements regarding the exam and the presentation will be disclosed during the first half of the semester.
For the successful completion of the course we expect active participation in all course sessions and all examinations must be passed.
Due to limited capacities, an application process is required. Please, send your application directly to the chair with the following documents:
Submit the complete application
Please, do understand that incomplete applications cannot be considered.
