Bachelor Seminar "Strategic Sensitivity and Digitalization"

This seminar was challenging and time-intensive, but extremely rewarding and a must-have for anyone interested in strategy and consulting.

(Student, winter term 2020)

Within the Core Module Management, Innovation, Marketing (MIM), the Chair of Strategic Management, Innovation and Entrepreneurship offers each summer term the bachelor seminar "Strategic Sensitivity and Digitaliziation" for undergraduates.

Course objectives

Students get familiar with the concept of strategic sensitivity and with recent developments in digitalization.
After the course, they will be able to apply theories and methods of strategic management, innovation and entrepreneurship research, communication research as well as leadership research to solve digital challenges strategically, to develop own digital business models, and to communicate them successfully.
Furthermore, students will train their presentation skills by pitching their own innovations to an expert panel.

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Format: Please note that this is a blocked course. For the official course description, please visit Modulkatalog.

Next application period: January, 16-23, 2023. Please apply for this course according to the faculty's central application process.

Target Group

Undergraduate students enrolled in the following degree programmes

"Business Administration and Economics" (B.Sc. BAE),
"Business Computing (new examination regulations)" (B.Sc. WI),
"Bachelor Digital Transformation in Business and Society" (B.Sc. DTBS), and
"International Culture and Business Studies" (B.A. ICBS).

Administrative modalities

Course language: English
Credits: 7 ECTS (4 SWS)
The seminar takes place every summer term
Application is required.

Estimated schedule

The plenary seminar sessions typically take place during the first half of every term, and the individual team sessions take place in the second half of every term.

Your grade will be based on a team essay and a presentation.

Essay (30%): In this 5-7 you review the literature of the course (about 5 - 7 pages, due mid-term)
Set of slides and final presentation (70%): 60 minutes (incl. 30 minutes Q&A)

We additionally, expect active participation throughout the course.

As capacitites are restricted, it will be necessary to apply for this seminar according to the central 2-step application process.

Step 1: Register in the central application form

You find the central application form under the following link (only activated during the application period): https://www.wiwi.uni-passau.de/studium/studiendekan-studiengangskoordination/seminarplatzvergabe-fuer-bachelor-studierende/

Step 2: Send your application to the chair

Once registered, send in your seminar application to the chair including the following documents (in German or English):

Short motivation letter (1 page max.)
Short CV (one page) including the grade of your High School Diploma
Your current Transcript of Records
High School Diploma

Please hand in the above mentioned documents until January 23, 2023, 23.59h.

... merged in one pdf document
... named as followed: „SSD_Surname_First name.pdf“
... via E-Mail to friederike.hawighorst@uni-passau.de

Please do understand that incomplete applications cannot be considered.