As part of this year's INDIGO Network Digital Day, Prof. Dr. Carola Jungwirth led the workshop “Sustainable strategies: AI integration in industry” together with Prof. Dr. Theresa Veer (University of Regensburg) and Benedikt Kulzer (Managing Director of SK TECHNOLOGY GmbH).
The focus was on concrete approaches on how companies can build sustainable competitive advantages through systematic AI integration. The exchange with the participants was characterized by application-oriented contributions, well-founded perspectives from theory and practice as well as intensive discussions in the working groups.
Key topics of the workshop:
- Securing experiential knowledge - Strategies for using implicit know-how for AI applications without neglecting human intuition
- Market & customer strategy - Resilience and efficiency in times of multiple crises
- Culture & leadership - Trust-based leadership and digital skills as a success factor
- Technological innovation - Digital twins and AI-based process optimization
- Competitiveness & transparency - New value propositions despite increasing price pressure
- Fusion Strategy Framework - The key levers for successful technology implementation
We would like to thank all participants for their inspiring input - your commitment made the workshop a lasting success!