New publication in Nature – Digital Medicine
New publication in Nature – Digital Medicine: „Can social media encourage diabetes self screenings? A randomized controlled trial with Indonesian Facebook users“ von Manuela Fritz, Michael Grimm, Ingmar Weber, Elad Yom-Tov and Benedictus Praditya.
Nudging individuals without obvious symptoms of non-communicable diseases (NCDs) to undergo a health screening remains a challenge, especially in middle-income countries, where NCD awareness is low but the incidence is high. In this paper, we assess whether an awareness campaign implemented on Facebook can encourage individuals in Indonesia to undergo an online diabetes self-screening and whether this leads to more formal screenings among high-risk individuals and whether this is cost-effective.
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