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Chair of Explainable AI-Based Business Information Systems
Chair of Explainable AI-Based Business Information Systems

Research Collaboration: Presentation of Initial Study Results on the Impact of AI Browsers on Consumer Experience at the NIM

Last Thursday, Adrian Hofbauer and Prof. Dr. Ulrich Gnewuch provided insights into the details and initial results of a joint study at the Nuremberg Institute for Market Decisions (NIM).

The research project investigates the impact of agentic AI browsers and shopping assistants on shopping behavior and the underlying consumer experience.

We thank the NIM for the constructive academic exchange and look forward to continuing our collaboration on this project.

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