I would recommend it to any student who wants to pursue a career in either consulting or any kind of tech task so basically everywhere where you need to think outside of the box and try and find solutions.

(Student, summer term 2020)

The Chair of Strategic Management, Innovation and Entrepreneurship regularly offers several workshops for master students irregularly.

This workshop is concerned with two focal questions: (1) How can we identify digital trends? (2) How can we develop innovative digital business models and communicate them in a way that important stakeholders appreciate, remember, use, and/or fund them? In this quest, we teach approaches and methods from management, innovation and entrepreneurship research, communication research, and leadership studies. The central, unifying concept participants learn to apply and leverage is that of strategic sensitivity, i.e., deliberate and research-driven search for anomalies to taken-for-granted business assumptions and the purposefully entrepreneurial implementation of innovative ideas. Once acquainted with these theories and methods, the participants will work in teams to develop recommendations and communicate concepts for a current real world managerial problem. 

Learning goals

• Students get familiar with the concept of strategic sensitivity and with recent developments in digitalization. After the course, they will be able to apply theories and methods of strategic management, innovation and entrepreneurship research, communication research as well as leadership research to solve digital challenges strategically, to develop own digital business models, and to communicate them successfully.
• Furthermore, students will train their presentation skills by pitching their own innovations to an expert panel.
• Students will also apply a set of advanced empirical methodologies to induce and test hypotheses that underlie and feed their strategic thinking

Below, you will obtain further information on the selection process and on the enrollment for the workshop.