Dear students,
We offer two start dates for writing a Bachelor thesis at our Chair. The next application window takes place from July 10-20, 2026.
The application process for writing a Bachelor thesis at our Chair encompasses the following steps:
For more information about the theses, please consult the Guideline for Writing a BA Thesis.
Please use the following guidelines for your bibliography:
(as one pdf)
Please check the website of the examination office for all information on registration.
For confirmation of the completed application for admission, please contact the administration office of the chair.
We are currently supervising Bachelor theses in the following research projects.
For more details and concrete topics, please contact Dr. Hendrike Werwigk directly
Situation:
Goal of the thesis:
Type of thesis:
For more details and concrete topics please contact Moritz Maier directly
In strategic management research, vibrant conversations emerge around stigma, “a vilifying label that contaminates a group of similar peers” (Vergne, 2012, p. 1028). Stigma arises from physical, moral, and/or social sources of “taint” and can be ascribed to individuals (e.g., Goffman, 1986), occupations (e.g., Ashforth & Kreiner, 1999), organizations (e.g. Devers et al., 2009), and industries (e.g., Lashley & Pollock, 2020).
Even though stigma is a negative social evaluation, actors can use and manipulate stigma strategically for specific purposes at all levels, which means, they engage in stigma cooptation as part of their stigma management strategies (Zhang et al., 2021).
Methodology:
