Prof. Dr. Schumann won this year’s Emerging Service Scholar Award, presented by AMA SERVSIG. Prof. Dr. Schumann received the award at the gala dinner of the Frontiers in Service Conference 2019 in Singapore. The AMA SERVSIG is the Special Interest Group for service research by the American Marketing Association and since 2015 annually honours researchers who have made a significant contribution to service research early in their academic careers and will do so in the future with this award. Prof. Dr. Schumann is the first researcher of a German University that received this prestigious price.