Chair of Marketing and Services
Teaching

Teaching

Students we offer with focus on Management, Innovation, Marketing (MIM) a wide range of basic and advanced modules. We place a high value both on foundation in reality and scientific quality.
Module
Examinations by written test are offered regularly every semester at the end of the lecture period for all lectures of the chair, particularly regardless of the respective lecture rhythm to promote the students’ mobility.
For 
binding examination dates please contact the Prüfungssekretariat.
For all old, previous written tests please contact the Fachschaft.

For an overview ("Stud.IP") of modules offered in the current semester please go to Courses.

Bachelor students (domestic and exchange students) are not allowed to take Master's examinations. The enrollment in a matching Master's degree program is mandatory to take Master's examinations.

Overview of Modules

Bachelor's Degree Programs

Master's Degree Programs

ModuleModule SupervisorTypeCPLanguageSS 18WS 18/19
Product, Brand, and Communication Management (PMK)Volkan Koçer V5German

2

Price Management (PM)
Mila Vogelsang V+Ü5German

2

Market Research (MAFO)Gloria KinatederV+Ü5German

2

B2B Marketing and Sales Management (B2B)Eva KroppV5English

2

Practice Project Marketing and Services Alisa KellerS5German
Master's Seminar Marketing (MS) Gloria KinatederS7German
Master's Thesis (MA) K-German
  • 2Only the written test is offered. Please direct questions about examination dates to the Prüfungssekretariat.
  • CP: Credit points according ECTS
  • V: Lecture
  • Ü: Exercise
  • S: Seminar
  • K: Colloquium
  • SS: Summer semester/ term
  • WS: Winter semester/ term

Evaluation WS 2017/18

 B2B PMK    IM
Has the subject material been taught understandable?


2,16


1,86 


V: 2,58
Ü: 2,79

Was the lecturer motivated and prepared? 
1,5

1,42


V: 2,39
Ü: 2,39

Paid the lecturer attention to ideas/wishes and questions?


1,69


1,62

V: 2,48
Ü: 1,97
How do you assess the lecture in general?


1,95


1,76


V: 2,44
Ü: 2,5

Evaluation WS 2016/17

 B2B PMK  MKTG    IM
Has the subject material been taught understandable?


1,95


1,67 


V: 2,14
Ü: 2,54


V: 2,41
Ü: 1,92

Was the lecturer motivated and prepared? 
1,58

1,44


V: 1,67
Ü: 2,15


V: 1,79
Ü: 1,59

Paid the lecturer attention to ideas/wishes and questions?


1,84


2,00

V: 2,26
Ü: 2,04


V: 2,14
Ü: 1,54
How do you assess the lecture in general?


1,83


1,64


V: 1,90
Ü: 2,22


V: 2,04
Ü: 1,84

Evaluation SS 2016

       MAFO     PM

Has the subject material been taught understandable?


V: 1,98
Ü: 1,83


V: 1,92
Ü: 2,16
Was the lecturer motivated and prepared? 


V: 1,51
Ü: 1,46


V: 1,63
Ü: 1,85
Paid the lecturer attention to ideas/wishes and questions?


V: 1,88
Ü: 1,41


V: 1,84
Ü: 1,74
How do you assess the lecture in general?


V: 1,74
Ü: 1,60


V: 1,83
Ü: 1,97

Evaluation WS 2015/16

   B2B   PMK     IM

Has the subject material been taught understandable?


2,0

2,0

2,7

Was the lecturer motivated and prepared? 


1,6

1,6

2,2
Paid the lecturer attention to ideas/wishes and questions?


2,0

2,1

2,3

How do you assess the lecture in general?


2,0

1,7

2,3

Evaluation SS 2015

       MAFO     PM

Has the subject material been taught understandable?


V: 1,7
Ü: 1,9

V: 1,7
Ü: 2,5

Was the lecturer motivated and prepared? 


V: 1,4
Ü: 1,5

V: 1,2
Ü: 2,0
Paid the lecturer attention to ideas/wishes and questions?


V: 1,6
Ü: 1,2

V: 1,6
Ü: 2,1

How do you assess the lecture in general?


V: 1,7
Ü: 1,6

V: 1,5
Ü: 2,2

Evaluation WS 2014/15

B2B PMK   MKTG   IM
Has the subject material been taught understandable?


2,6


 1,9


V: 1,9
Ü: 3,0


V: 2,5
Ü: 2,4

Was the lecturer motivated and prepared? 
1,8

1,8


V: 1,7
Ü: 2,9


V: 2,0
Ü: 1,6

Paid the lecturer attention to ideas/wishes and questions?


2,2


2,0

V: 2,0
Ü: 2,3

V: 2,1
Ü: 1,6
How do you assess the lecture in general?


2,3


1,8


V: 1,8
Ü: 2,6


V: 2,2
Ü: 2,2

Evaluation SS 2014

       MAFO     PM

Has the subject material been taught understandable?


V: 2,0
Ü: 2,3

V: 1,7
Ü: 3,2

Was the lecturer motivated and prepared?


V: 1,5
Ü: 1,7

V: 1,3
Ü: 2,8
Paid the lecturer attention to ideas/wishes and questions?


V: 1,9
Ü: 1,5

V: 1,8
Ü: 2,5

How do you assess the lecture in general?


V: 1,8
Ü: 1,8

V: 1,6
Ü: 2,6

Evaluation WS 2013/14

   B2B   PMK     IM

Has the subject material been taught understandable?


2,2

1,8

V: 2,4
Ü: 2,7

Was the lecturer motivated and prepared?


1,8

1,5

V: 1,7
Ü: 1,9
Paid the lecturer attention to ideas/wishes and questions?


2,4

1,9

V: 2,3
Ü: 1,7

How do you assess the lecture in general?


1,9

1,7

V: 2,1
Ü: 2,2