Dear students,
until March 20th 2018 you can apply again for our workshop for students enrolled in Business Administration (M.Sc.) or International Cultural and Business Studies (M.Sc.), which will take place in the summer term 2018.
This workshop is concerned with two focal questions: (1) How can we identify digital trends? (2) How can we develop innovative digital business models and communicate them in a way that important stakeholders appreciate, remember, use, and/or fund them? In this quest, we teach approaches and methods from management, innovation and entrepreneurship research, communication research, and leadership studies. The central, unifying concept participants learn to apply and leverage is that of strategic sensitivity, i.e., deliberate and research-driven search for anomalies to taken-for-granted business assumptions and the purposefully entrepreneurial implementation of innovative ideas.Once acquainted with these theories and methods, the participants will work in teams to develop recommendations and communicate concepts for a current real world managerial problem (typically with a partner company).
The workshop is worth 5 ECTS, the workload is 4 SWS. The sessions will take place as a block in April 2018. During the rest of the semester, the students will work in groups on their projects. The workshop will be graded based on a presentation with Q&A (60 minutes), a handout and a video pitch of 3-5 minutes.
Please send your application (letter of intent, CV, High School and Bachelor Diploma and a current HISQIS-record) as one pdf-document to Hendrike.Werwigk@uni-passau.de until March 20th. You will be notified March 23rd if you can participate in the workshop.
Best,
Heribert