What is strategy? While executives talk a lot about it, there is a remarkable lack of clarity about what strategy actually is? This is troubling, because having a clear understanding of the meaning of “strategy” is critically important, both to make better strategic decisions and, equally important, to get them implemented.
Please, check out our a new blog article on this important question, co-authored by Albrecht Enders, Professor at IMD Lausanne, and chairholder Andreas König: https://www.imd.org/research/challenges/loader.cfm?csModule=security/getfile&pageID=426843