Florian Brodschelm, M.Sc.

Projektbeteiligung

Dienstleistungsinnovationen für die Digitalisierung im regionalen Handel (DIGIONAL)

Forschungsschwerpunkte

• Digitalisierung im (regionalen) Handel
• Online-Marketing
• E-Commerce

Ausbildung

Studium der Wirtschafts- und Sozialwissenschaften mit Schwerpunkt Betriebswirtschaft an der Wirtschaftsuniversität Wien (BSc) und Studium der Betriebswirtschaftslehre an der Universität Passau (M.Sc.) 

Berufserfahrung

• proMittelstand GmbH Unternehmensberatung, Passau
• IHK für München und Oberbayern, München
• EU-Büro der Wirtschaftskammer Österreich, Brüssel

Veröffentlichungen

Brodschelm, F., Schubach, S., Schumann, J. H., Hüttl-Maack, V., & Lazarovici, I.-S. (2023). “Mystery Resolved! And Then?—How (Dis)Confirmation Effects and Positive Affective Spillover Effects Impact Customer Loyalty After the Purchase of Mystery Promotions." EMAC Conference, Odense, Denmark, 23.05. – 26.05.2023.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J. H. (2022). Variable Opaque Products - How Adapting the Outcome of Opaque Products Influences Consumers’ Pre- and Post-Purchase Behavior. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07. – 22.07.2022.

Brodschelm, F., Schubach, S., Schumann, J. H., Hüttl-Maack, V., & Lazarovici, I.-S. (2022). “Will High Expectations Backfire?” – The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal. SERVSIG Conference, Glasgow, United Kingdom, 16.06. – 18.06.2022.

Brodschelm, F., Schubach, S., Schumann, J. H., Hüttl-Maack, V., & Lazarovici, I.-S. (2022). “Will High Expectations Backfire?” – The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal. EMAC Conference, Budapest, Hungary, 24.05. – 27.05.2022.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J. H. (2022). Variable Opaque Products – How Adapting the Outcome of Opaque Products Influences Consumers’ Pre- and Post-Purchase Behavior. EMAC Conference, Budapest, Hungary, 24.05. – 27.05.2022.

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J. H. (2021). Variable Opaque Products and their Impact on Consumers’ Pre- and Post-Purchase Behavior. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Brodschelm, F., Schubach, S., Schumann, J. H. & Hüttl-Maack, V. (2021). Solving the Mystery about Mystery Deals – How the Resolution of Mystery Deals Impacts Consumers’ Loyalty Intentions. Frontiers in Service Conference 2021, Philadelphia, PA, USA, 09.07.–10.07.2021. (online)

Brodschelm, F., Schubach, S., Schumann, J. H., & Hüttl-Maack, V. (2021). “Solving the Mystery about Mystery Deals”—How the Resolution of Mystery Deals Influences Consumers' Post-Purchase Behavior. EMAC Conference, Madrid, Spain, 26.05.–28.05.2021. (online)

Brodschelm, F., Schubach, S., Schumann, J. H., & Hüttl-Maack, V. (2021). Solving the Mystery about Mystery Deals – How the Creation and Resolution of Mystery Deals Impacts Consumers’ Purchase Motivation and Loyalty Intentions. EMAC Doctoral Colloquium, Madrid, Spain, 23.05.–25.05.2021. (online)

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J. H. (2021). What Makes the Deal in the Mystery Deal? How Variable Opaque Products Influence Consumers’ Pre- and Post-Purchase Behavior. 4th Conference of the Bavarian Service Research Cluster, Passau, Germany, 16.04.2021. (online)

Brodschelm, F., Schubach, S., & Schumann, J. H. (2020). “Solving the Mystery about Mystery Deals” – How the Resolution of Mystery Deals Influences Consumers' Post-Purchase Behavior. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)

Lazarovici, I.-S., Brodschelm, F., Schubach, S., & Schumann, J. H. (2020). What Makes the Deal in the Mystery Deal? How Uncertainty Influences Consumers’ Purchase Decisions. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)

Brodschelm, F., Schubach, S., & Schumann, J. H. (2020). Solving the Mystery about Mystery Deals – How the Resolution of Mystery Deals Impacts Consumers’ Loyalty Intentions. Frontiers in Service Conference 2020, Boston, MA, USA, 25.06.–28.06.2020. (cancelled due to COVID-19)

Brodschelm, F., Schubach, S., & Schumann, J. H. (2020). Solving the Mystery about Mystery Deals – How the Creation and Resolution of Mystery Deals Impacts Consumers’ Purchase Motivation and Loyalty Intentions. EMAC Conference, Budapest, Hungary, 26.05.–29.05.2020. (cancelled due to COVID-19)

Brodschelm, F., Schubach, S., & Schumann, J. H. (2020). Solving the Mystery about Mystery Deals – How the Creation and Resolution of Mystery Deals Impacts Consumers’ Purchase Motivation and Loyalty Intentions. EMAC Doctoral Colloquium, Budapest, Hungary, 24.05.–26.05.2020. (cancelled due to COVID-19)

Brodschelm, F., Schubach, S., & Schumann, J. H. (2019). The Impact of Expectations about Mystery Appeals on Consumers´ Postpurchase Evaluation. 2nd Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.09. – 19.09.2019.

Brodschelm, F., Schubach S., & Schumann, J. H. (2018). The Effect of Predictions on the Intention to Participate in Online Surveys of Predictive Behavioral Targeting. Lehrstuhltreffen, Passau, Germany, 24.10. – 25.10.2018.