In the paper, he and his co-authors draw from research they conducted between 2013 to 2015 in coorporation with senior international executives. Seeking the answer to how business leaders can make better strategic decisions, Prof. König and his co-authors arrived at three capital insights. First, many executives don’t consider enough options when making important decisions. Second, executives often use a classical tool – the decision matrix – but fail to leverage its full potential. Third, by systematically expanding their decision frames, executives can stimulate out-of-the box thinking. Building on these insights, the paper describes how managers can use a decision matrix as a structuring tool, a problem-solving tool, and a communication tool, all rolled into one.
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