In the summerterm 2025, the Chair of Strategic Management, Innovation, and Entrepreneurship offers once again the Master workshop on „Design of Innovative Strategies in Healthcare using the LEGO® Serious Play® Method", lecturer Prof. Dr. Annegret Kuhn, MBA, CHCIO, internationally recognised professor of medicine and former Medical Director of Passau Hospital.
This workshop is concerned with two focal questions: (1) What are the current strategic challenges in the healthcare system? (2) How can we develop innovative (digital) strategic solutions to tackle these challenges and communicate them in a way that important stakeholders appreciate, use, support, and/or fund them? In particular, we interactively develop an understanding for the academic healthcare system and some of its central strategic challenges through discussions, presentations, and meetings with experts. Once acquainted with the medical training concepts and the academic healthcare systems in Germany and beyond, the participants will develop innovative strategies to solve these challenges with the help of creativity techniques, i.e., the Lego Serious Play Method and present their individual and group solutions to the course.
Sounds interesting?
You can apply for the workshop now. For further information regarding the workshop and application process, please, consult the seminar and workshop website. If you have any questions, please, do not hesitate to contact Ms. Ilonka Weinberger.
