The paper studies how journalists cover the adoption of discontinuous technologies by established firms. The authors use a large sample of 352 product launches in the automotive and photography industries and find evidence that, in contrast to financial market analysts, journalists dedicate more attention to technological initiatives the higher the extent of discontinuity, but also cover them more controversially. Banfield et al. also find an important distinction among different types of hybrid technologies. Specifically, journalists perceive hybrid technologies that try to establish a technological alternative to the discontinuous technology as more controversial than hybrid technologies introduced to ease the transition to the discontinuous technology. Overall, the study provides a more nuanced understanding of infomediary responses to discontinuous technological change. Most importantly, the authors highlight that incumbents are not only confronted with evaluation challenges from Wall Street, as has previously been highlighted, but also face distinct pressures from Main Street, particularly as journalists cover discontinuities more controversially.