In their paper on crowdsourcing, Lisa Wimbauer, Dr. Patrick Figge and Prof. Carolin Haeussler show that companies profit from considering the crowd's evaluation of ideas. When companies select ideas based entirely on their internal expert's evaluation, some of the particularly innovative ideas are initially overlooked. Often, these ideas are implemented by the organization much later, lending credibility to the crowd's initial evaluation of these ideas. Using crowds for idea evaluation can support organizations in their quest to use crowds not only for "distant search" but also to prevent "local implementation", which would defeat the company's initial purpose to use a crowd in the first place.
Title of the paper:
Distant Search, but Local Implementation? Using the Crowd’s Evaluation to Overcome Organizational Limitations in the Selection of Crowdsourced Ideas
Link:
https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/1/