Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation
Prof. Dr. Jan H. Schumann

Prof. Dr. Jan H. Schumann

Prof. Dr. Jan H. Schumann

(WIWI) Raum 003
Innstraße 27
94032 Passau

Tel.: +49 851 509-2421
Fax: +49 851 509-2422

E-Mail: Prof. Dr. Jan H. Schumann

Sprechstunde: Donnerstag von 15:00 bis 16:00 Uhr

Sprechstundentermine in der vorlesungsfreien Zeit an:

Donnerstag, 24. August 2017 von 15.00 bis 16.00 Uhr
Donnerstag, 21. September 2017 von 15.00 bis 16.00 Uhr

Nach Terminvereinbarung über das Sekretariat

Vita

Seit Dezember 2012 ist Prof. Dr. Schumann Inhaber des Lehrstuhls für Marketing und Innovation an der Universität Passau. Seit Juli 2013 ist er zudem einer der Direktoren des Instituts für Markt- und Wirtschaftsforschung. Vor seinem Ruf an die Universität Passau hatte er seit Februar 2011 die Juniorprofessur für Marketing an der Technischen Universität München (TUM) inne. An der TUM arbeitete er auch bereits seit 2006 als wissenschaftlicher Mitarbeiter am Lehrstuhl für Dienstleistungs- und Technologiemarketing von Prof. Dr. Florian v. Wangenheim und nach seiner Promotion (2009) als wissenschaftlicher Assistent. Prof. Dr. Schumann studierte Psychologie mit dem Fokus auf Arbeits-, Betriebs-, und Organisationspsychologie an der Universität Potsdam (Diplom 2005) sowie Konsumentenpsychologie an der University of Sussex, Brighton, GB (2001/2002).

Die aktuellen Forschungsinteressen von Prof. Dr. Schumann sind Online-Marketing, Technologie- & Innovationsmarketing, das Management von Kundenbeziehungen sowie Internationales Marketing. Seine Forschungsarbeiten wurden von führenden internationalen Journals, wie zum Beispiel dem Journal of Marketing, dem International Journal of Research in Marketing, dem Journal of Retailing, dem Journal of Service Research oder dem Journal of Business Venturing zur Publikation angenommen.  Zudem wurden seine Forschungsarbeiten mehrfach international ausgezeichnet und durch die Wharton Customer Analytics Initiative gefördert. 

Prof. Dr. Schumann war Gastwissenschaftler am Boston College, an der Thunderbird School of Global Management, Glendale, USA sowie an der City University Hong Kong. Er ist Mitglied des Editorial Reviewer Boards des Journal of Service Research, des Journal of Business Research sowie der Thunderbird International Business Review und Mitglied des Verbandes der Hochschullehrer für Betriebswirtschaftslehre und der American Marketing Association.

Mehr Informationen zu den Veröffentlichungen von Prof. Dr. Jan H. Schumann finden Sie unter den Publikationen.

Veröffentlichungen

Zeitschriftenbeiträge

Zeitschriftenbeiträge mit Peer-Review-Verfahren

Moser, S., Schumann, J. H., Von Wangenheim, F., Uhrich, F., & Frank, F. (forthcoming). The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers. Journal of Service Research. (VHB3: A)

Hüttel, B., Schumann, J. H., Mende, M., Scott, M., & Wagner, C. (forthcoming). How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects. Journal of Service Research. (VHB3: A)

Von Wangenheim, F., Wünderlich, N. V., & Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, 79(October), 181-188. (VHB3: B)

März, A., Schubach, S. A., & Schumann, J. H. (2017). „Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness. Psychology & Marketing, 34(2), 119-137. (VHB3: B)

Anderl, E. M., Becker, I., v. Wangenheim, F. & Schumann, J. H. (2016). Mapping the customer journey: Lessons learned from graph-based online attribution modeling. International Journal of Research in Marketing, 33(3), 457–474. (VHB3: A)

Anderl, E. M., Schumann, J. H., & Kunz, W. (2016). Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys. Journal of Retailing, 92(2), 185–203. (VHB3: A)

Anderl, E. M., März, A., & Schumann, J. H. (2016). Nonmonetary customer value contributions in free e-services. Journal of Strategic Marketing, , 24(3–4), 175–189. (VHB3: C)

Klapdor, S., Anderl, E. M., Schumann, J. H., & v. Wangenheim, F. (2015). Using Multichannel Behavior to Predict Online Conversions. Journal of Advertising Research, 55(4), 433–442. (VHB3: C)

Komor, M., & Schumann, J. H. (2015). Zróżnicowania kulturowe między Polską a Niemcami według wymiarów kultury Hofstede. Gospodarka Narodowa, 1(275), 83–102. (VHB3: -)

Klapdor, S., Anderl, E. M., v. Wangenheim, F., & Schumann, J. H. (2014). Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns. Journal of Interactive Marketing, 28(4), 285–301. (VHB3: B)

Schumann, J. H., Nijssen, E., & Lentz, P. (2014). Modeling Variation in Global Consumers’ Participation Behaviour Intentions Using an Institutional Market Index. International Marketing Review, 31(4), 390–412. (VHB3: B)

Block, J., de Vries, G., Schumann, J. H. & Sandner, P. (2014). Trademarks and Venture Capital Valuation. Journal of Business Venturing, 29(4), 525–542. (VHB3: A)

Schumann, J. H., Wünderlich, N. V. & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118. (VHB3: A)

Schumann, J. H., v. Wangenheim, F., &. Groene, N. (2014). Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services. Journal of Marketing, 78(1), 59–75.(VHB3: A+)

Uhrich, F., Schumann, J. H., & v. Wangenheim, F. (2013). The Impact of the Consumption Goal on Flat-Rate Bias: Can ’Hedonizing’ a Service Increase Customers’ Propensity to Choose a Flat Rate? Journal of Service Research, 16(2), 215–229. (VHB3: A)

Büttgen, M., Schumann, J. H., & Ates, Z. (2012). Service Locus of Control and Customer Co- Production Behavior: The Role of Prior Service Experiences and Organizational Socialization Activities. Journal of Service Research, 15(2), 166–181. (VHB3: A)

Schumann, J. H., Wünderlich, N. V., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(April), 141–165. (VHB3: B)

Schumann, J. H., Wünderlich, N. V., & v. Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143. (VHB3: C)

Wünderlich, N. V., Schumann, J. H., v. Wangenheim, F., & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001. (VHB3: B)

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Praxmarer, S., Jimenez, F., Blazevic, V., Shannon, R., Shainesh, G., & Komor, M. (2010). Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences. Journal of Service Research, 13(4), 453–468. (VHB3: A) 

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R., & Jimenez, F. (2010). Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange. Journal of International Marketing, 18(3), 62–80. (VHB3: B)

Michel, S., Kreuzer, M., Kühn, R., Stringfellow, A., & Schumann, J. H. (2009). Mass-Customized Products: Are They Bought for Uniqueness or to Overcome Problems with Standard Products?. Journal of Customer Behavior, 8(4), 307–327. (VHB3: C)

Zeitschriftenbeiträge ohne Peer-Review-Verfahren

Roscheck, C., Anderl, E., Schumann, J. H. (2013). Effektivitätsmessung im Online-Marketing - Vom einzelnen Klick zur Customer Journey. WiST, 42(5), 238–245. (VHB3: D)

Gröne, N., v. Wangenheim, F., Rothstock, K., & Schumann, J. H. (2012). Appell an das Gewissen. Harvard Business Manager, 34(3), 10–13. (VHB3: -)

Konferenzbeiträge

Konferenzen mit Peer-Review-Verfahren

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017. 

Schubach, S. A., Schumann, J. H., & Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. 7th annual Theory + Practice in Marketing (TPM) Conference, Charlottesville, VA, USA, 10.05. – 12.05.2017.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. AMA Winter Educators' Conference, Orlando, FL, USA, 17.02 – 19.02.2017.

Heß, N., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress. SERVSIG Conference, Maastricht, Netherlands,  17.06 – 19.06.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its
process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., & Komor, M. (2016). How Service Managers Can Shape Frontline Employees' Organizational Values to Reduce Person-Role Conflicts. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Leinsle, P., Totzek, D., & Schumann, J. H. (2016). Towards a Better Understanding of Customer Tariff Choice: Addressing Value-in-Exchange, Value-in-Use, and the Context of Value Creation. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2016). Are Flat Rate Bias Customers Always Loyal? The Effect of Competitive Market Position on Churn. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Nagel, C., & Schumann, J. H. (2016). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict and the Moderating Role of Uncertainty Avoidance. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Ates, Z., Duque, L. C., Schumann, J. H., Delcourt, C., Büttgen, M., & Quintanilla, M. L. (2015). Understanding patients’ participation in health care services. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Moser, S. & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Hüttel, B., Wagner, C., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). The impact of mobile push notifications on customers bidding behavior. Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, 13.03.2015.

Hüttel, B., Wagner, C., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. 2015 AMA Winter Educators' Conference, San Antonio, TX, 13.02. – 15.02.2015.

Anderl, E., Kunz, W., & Schumann, J. H. (2014). It Takes Two to Tango: Interaction Effects in Multichannel Online Advertising. 2014 Global Marketing Conference, Marina Bay Sands, Singapur, 15. – 18.07.2014.

Anderl, E., März, A., & Schumann, J. H. (2014). There is No Free Lunch:
Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, ES, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It's not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, ES, 03.06. – 06.06.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, ES, 03.06. – 06.06.2014.

Anderl, E., März, A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators` Conference, Las Vegas, NV, USA, 15. – 17.02.2013.

Block, J., Sander, P., Schumann, J. H., & de Vries, G. (2012). Trademarks and venture capital funding. DRUID Society Conference, Kopenhagen, Dänemark, 19. – 21.06.2012.

Gröne, N., v. Wangenheim, F., & Schumann, J. H. (2012). Reconciling Targeted Online Advertising – Supporting Free Online Content While Respecting Consumers’ Concerns About Privacy. AMA Winter Educators` Conference, St. Petersburg, FL, USA, 17. – 19.02.2012.

Schumann, J. H., Nijssen, E., & Lentz, P. (2011). Cross-Country Variation of Customer Participation Behavior:  An Institutional Explanation. AMA Winter Educators` Conference, Austin, TX, USA, 18. – 20.02.2011.

Schumann, J. H. & Wünderlich, N. V. (2010). Shared Gain, Shared Pain? Spillover Effects in Multi-Partner Loyalty Programs. 39th EMAC Conference, Kopenhagen, Dänemark, 01. – 04.06.2010.

Schumann, J. H., v. Wangenheim, F., & Zimmer, M. S. (2009). Cross-Cultural Differences in Customers` Willingness to Co-Produce Professional Services: Insights from an 11 Country-Study. AMA Winter Educators` Conference, Tampa, FL, USA, 20. – 23.02.2009. 

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R., & Jimenez, F. (2009). Cross-Cultural Differences in the Effect of Word-of-Mouth in Relational Service Exchange: The Moderating Effect of Uncertainty Avoidance. AMA Winter Educators’ Conference, Tampa, FL, USA, 20. – 23.02.2009.

Schumann, J. H., v. Wangenheim, F., & Yang, Z. (2008). Cross-Cultural Differences in the Development of Trust in Relational Service Exchange - An Empirical Analysis in the Banking Context in China and Germany. AMA Winter Educators` Conference, Austin, TX, USA, 17. – 19.02.2008.

Schumann, J. H. (2007). A Cross-Cultural Comparison of Antecedents and Consequences of Trust in Relational Service Exchange. DSI-Mini-Conference on Service Science, Pittsburgh, PA, USA, 24. – 26.05.2007.

Schumann, J. H., Wünderlich, N. V., & v. Wangenheim, F. (2007). Towards a New Typology for Technology-Mediated Services. DSI Mini Conference on Service Science, Pittsburgh, PA, USA, 24. – 26.05.2007.

Schumann, J. H., Keller, N. V., v. Wangenheim, F., & Holzmüller, H. H. (2007). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. AMA Winter Educators` Conference, San Diego, CA, USA, 16. – 19.02.2007. 

Konferenzen ohne Peer-Review-Verfahren

Bidler, M., Schumann, J.H., & Widjaja, T. (2017). Challenging the Cognitive Privacy Calculus: Affective Reactions and Biases in Consumers' Intention to Disclose Private Data. Lehrstuhltreffen, Passau, 12.10. –13.10.2017.

Bongers, F.M., & Schumann, J.H. (2017). Service Mass Customization in B2B-Settings - A Literature Analysis and Research Agenda. Lehrstuhltreffen, Passau, 12.10. - 13.10.2017.

Eggert, C.-G., Winkler, C., & Schumann, J.H. (2017). B2B Customers’ Data Disclosure Concerns Regarding Smart Service Adoption - A Conceptual Demarcation to Information Sharing. Lehrstuhltreffen, Passau, 12.10. - 13.10.2017.

Garbas, J., Schubach, S., & Schumann, J.H. (2017). Cross-Channel Shopping – The Role of Payment Timing and Collection Duration. Lehrstuhltreffen, Passau, 12.10. - 13.10.2017.

Bidler, M., Schumann, J. H., Widjaja, T. (2017). Extending the Dyadic Privacy Calculus: Incorporating Effects of Business Network Data Exchange on Data Disclosure. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Schubach, S., Schumann, J. H., Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Treger, S., Büttgen, M., Garbas, J., Schumann, J.H., Ates, Z. (2017). Reducing Customer Participation Stress in Financial Services. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Lara-Quintanilla, M., Ates, Z., Duque, L. C., Schumann, J. H., & Büttgen, M. (2017). Online Health Information Search (OHIS): Patients' Motivations, Information Search Behavior and Outcomes. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). The Role Of Personalization And Position Effects In Paid Search Advertising. ISMS Marketing Science, Los Angeles, CA, USA, 07.06. – 10.06.2017.

Lara-Quintanilla, M., Ates, Z., Duque, L. C., Schumann, J. H., & Büttgen, M. (2017) Online Health Information Search (OHIS): Patients’ Motivations, Information Search Behavior and Outcomes. QUIS 15 Conference Porto, Portugal. 12.06. – 15.06.2017.

Treger, S., Büttgen, M., Schumann, J. H., & Ates Z. (2017) Outfighting the Dark Side of Customer Participation: Coping Support for Stressed Customers. QUIS 15 Conference Porto, Portugal. 12.06. – 15.06.2017.

Schumann, J. H. (2016). Neue Ansätze zur Optimierung von Bietstrategien beim Suchmaschinenmarketing: Die Rolle des vergangenen Suchverhaltens der Nutzer. Workshop Food 2030, München, Deutschland, 01.12.2016.

Treger, S., Büttgen, M., Schumann, J. H., &  Ates Z. (2016) Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress. Frontiers in Service Conference, Bergen, Norway, 23.06 – 26.06.2016.

Heß, N., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M. & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Moser, S., & Schumann, J. H. (2016). Service Mass Customization: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior and Firm Profits. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Being First Isn't Always Best - Personalisierung im Suchmaschinenmarketing. 2. Passauer Digital-Marketing-Konferenz, Passau, Germany, 11.03.2016. 

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict and the Moderating Role of Uncertainty Avoidance. Workshop Dienstleistungsmarketing, Hohenheim, Germany, 17.03. – 19.03.2016.

Schumann, J. H. (2016). Der Einfluss von kostenfreien Angeboten auf die Konsumentenwahrnehmung ihrer nicht-monetären Wertbeiträge. 46. Jahrestagung der Wissenschaftlichen Kommission Marketing, Regensburg, Deutschland, 28. – 29.01.2016.

Heß, N. J., & Schumann, J. H., Mende, M., & Scott, M. L. (2015). Minority Report at the Point of Sale? - Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2015). Will Customers Continuously Pay More? The Effect of Competitive Market Position on Churn. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Schubach, S. A., Schumann, J. H., & Bleier, A. (2015). Being First Isn't Always Best – How Past Onsite Browsing Behavior Influences a Firm’s Decision When To Bid in Search Engine Advertising. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L.. Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2015). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). “Push it real good?” – The impact of mobile push notifications on customers bidding behavior. Frontiers in Service Conference, San Jose, CA, USA, 09. – 12.07.2015.

Leinsle, P., Totzek, D., & Schumann, J. H. (2015). Towards a Better Understanding of Customer Tariff Choice: Addressing Value-in-Exchange, Value-in-Use, and the Context of Value Creation. Frontiers in Service Conference, San Jose, CA, USA, 09. – 12.07.2015.

Moser, S. & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Frontiers in Service Conference, San Jose, CA, USA, 09. – 12.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Is a paying customer always better? The importance of customer orientation towards the “free” customer in two- or multi-sided markets. Frontiers in Service Conference, San Jose, CA, USA, 09. – 12.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27. – 28.02.2015.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014. 

Nagel, C. & Schumann, J. H. (2014).The Social Side of Innovations - a dynamic social network analysis among innovative consumers. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Anderl, E. & Schumann, J. H. (2013). A holistic view of the online customer journey. Conference on Service and Technology Marketing, Zürich, CH, 21.11. – 23.11.2013.

März, A. & Schumann, J. H. (2013). Impact of characteristics attributed to mobile-generated consumer reviews on perceived helpfulness. Conference on Service and Technology Marketing, Zürich, CH, 21.11. – 23.11.2013.

Hüttel, B., Wagner, C., & Schumann, J. H. (2013). Its not all about benefits – cost perceptions as additional drivers of the zero-price effect. Conference on Service and Technology Marketing, Zürich, CH, 21.11. – 23.11.2013.

Anderl, E., Becker, I., v. Wangenheim, F., Schumann, J.H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Theory & Practice in Marketing (TPM) Conference, London, UK, 31.05 – 01.06.2013.

Anderl, E., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia PA, USA, 16.05.2013.

Block, J. H., De Vries, G., Sandner, P., & Schumann, J. H. (2012). Trademarks and Venture Capital Funding. International Conference on the Dynamics of Entrepreneurship, Mannheim, Deutschland, 04. – 05.10.2012.

Schumann, J. H., Anderl, E., & März, A. (2012). There is No Free Lunch. Value Contributions of Non-Paying Customers. Frontiers in Service Conference, Bethesda, MD, USA, 14. – 17.06.2012.

Klapdor, S., v. Wangenheim, F., & Schumann, J. H. (2012). How Exposure to Advertiser Communication Affects Conversion Rates of Online Shops. Informs Marketing Science Conference, Boston, MA, USA, 07. – 09.06.2012.

Büttgen, M., Schumann, J. H., & Ates, Z. (2012). Service Locus of Control and Customer Co-Production Behavior: The Role of Prior Service Experiences and Organizational Socialization Activities. 42. Jahrestagung der Wissenschaftlichen Kommission Marketing im VHB, Ingolstadt, Deutschland, 26. – 28.01.2012.

Gröne, N., v. Wangenheim, F., & Schumann, J. H. (2011). Interest-Based Internet Advertising and Privacy Concerns – How to Increase the Acceptance of a Rising Marketing Phenomenon. XXI. International Reser Conference, Hamburg, Deutschland, 08. – 09.09.2011.

Richter, A., Trifilova, A., & Schumann, J. H. (2011). From Real to Virtual – Tools to Support Global, Virtual Working. 6th International Innovation Lab Conference, London, Großbritannien, 08.07.2011.

Büttgen, M., Ates, Z., Schumann, J. H., & Volz, J. (2011). Frontline Employees’ Coping Strategies for Role Conflicts and their Impact on Customer Participation Behavior. QUIS 12 Conference, Ithaca, NY, USA, 02. – 05.06.2011. 

Volz, J., Büttgen, M., Ates, Z., & Schumann, J. H. (2011). Frontline Employees' Coping Strategies for Role Conflicts and their Impact on Employees' Workperformance. 15. Dienstleistungs-management Workshop, Duisburg, Deutschland, 07. – 09.04.2011.

Schumann, J. H., Nijssen, E., & Lentz, P. (2011). An Institutional Perspective on Cross-country Differences in Customer Participation Behavior. First Chinese-German Research Workshop on Innovation & Marketing Management, Shanghai, V.R. China, 13. – 15.03.2011.

Schumann, J. H. & Wünderlich, N. V. (2010). Spill-Over Effects of Service Failures in Multi-Partner Loyalty Programs: Neglected Threat or Negligible Trifle?. Frontiers in Service Conference, Karlstad, Schweden, 10. – 13.06.2010.

Schumann, J. H. & Wünderlich, N. V. (2010). Shared Gain, Shared Pain? Spillover Effects in Multi-Partner Loyalty Programs. 14. Dienstleistungsmanagement Workshop, Hagen, Deutschland, 22. – 24.04.2010.

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., Shannon, R., & Jimenez, F. (2009). Cross-Cultural Differences in the Effect of Word-of-Mouth in Relational Service Exchange. 14th Cross-Cultural Research Conference, Puerto Vallarta, Mexiko, 13. – 16.12. 2009.

Schumann, J. H. (2009). Cross-Cultural Differences in Customers` Willingness to Co-Produce Professional Services: Insights from an 11 Country-Study. Quis 11 Conference, Wolfsburg, Deutschland, 11. – 14.06.2009. 

Schumann, J. H., v. Wangenheim, F., Stringfellow, A., Praxmarer, S., Blazevic, V., Jimenez, F., Yang, Z., Shainesh, G., & Komor, M. (2008). Cross-Cultural Differences in the Effects of Word-of-Mouth in Relational Service Exchange: Empirical Evidence for the Moderating Role of Uncertainty Avoidance from an Eight Country Study. Frontiers in Services Conference, Washington D.C., USA, 02. - 05.10.2008.

Schumann, J. H. (2008). Cross-Cultural Differences in the Effects of Word-of-Mouth on Trust in Relational Service Exchange - Empirical Evidence for the Moderating Role of Uncertainty Avoidance. JIBS Paper Development Workshop, Mailand, Italien, 30.06.2008. 

Schumann, J. H. (2008). Cross-Cultural Differences in the Development of Trust in Service Providers - An Empirical Analysis in the Banking Context. AMS Cultural Perspectives in Marketing Conference, New Orleans, LA, USA, 16. – 19.01.2008.

Schumann, J. H., v. Wangenheim, F., Yang, Z., Praxmarer, S., Jimenez, F., Komor, M., & Shainesh, G. (2007). Cross-Cultural Differences in the Development of Trust in Relational Service Exchange - An Empirical Analysis of Trust Building in High versus Low Uncertainty Avoidance Cultures. 4th Workshop on Trust within and between Organizations, Amsterdam, Niederlande, 24. – 26.10.2007.

Rothe, H. J., Metz, A. M., Böwe, H., & Schumann, J. H. (2003). Kundenzufriedenheit. Der Einfluss von Stabilität des Kontakts zwischen Unternehmensmitarbeitern und Kunden. Psychologie und Wirtschaft leben.. 3. Tagung der Fachgruppe Arbeits- und Organisationspsychologie der Deutschen Gesellschaft für Psychologie, Mannheim, Deutschland, 22. – 24.09.2003.

Poster

Golovko, D., & Schumann, J. H. (2015) Influence of Social Networking Sites on Recruiting Success. Poster presented Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C., & Schumann, J. H. (2015). The Role of Consumer Innovativeness in the Innovation Adoption and Post-Adoption. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C. & Schumann, J. H. (2015). Identifying lead users by means of an ego-network approach: Network positions as a key indicator for innovativeness. Poster presented at XXXV Sunbelt Conference of the International Network for Social Network Analysis (INSNA), Brighton, GB, 23.06. – 28.06.2015. 

Moser, S. & Schumann, J. H. (2014). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S., Heß, N. & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Golovko, D. & Schumann, J. H. (2013). Influence of Social Networking Sites on success and its leverage effect on marketing effectiveness. Conference on Service and Technology Marketing, Zürich, CH, 21.11. – 23.11.2013.

Buchbeiträge

Schubach, S., Garbas, J., & Schumann, J. H. (2017). Kundenbindung im digitalen Zeitalter. In: M. Bruhn, & C. Homburg (Eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, (pp. 301-331). Wiesbaden: Springer Gabler.

Moser, S., & Schumann, J. H. (2016). Behavioral Pricing in Services. In: H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement, (pp. 733-749). München: Vahlen.

Volz, J., Büttgen, M., Ates, Z. & Schumann, J. H. (2013). Der Einfluss von Rollenstress auf die Arbeitsleistung von Kundenkontaktmitarbeitern ? Ein personenspezifisches Phänomen. In: G. Schmitz (Ed.), Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen, (pp. 167–187). Wiesbaden: Springer Gabler.

Schumann, J. H., Betzler, D., Nusswald, M., & v. Wangenheim, F. (2010). Remote Services – Wege für den Export wissensintensiver Dienstleistungen. In: H. Krcmar, T. Böhmann & R. Sarkar (Eds.), Export und Internationalisierung wissensintensiver Dienstleistungen, (pp. 77–105). Lohmar: Eul.

Schumann, J. H., Hammes, D., v. Wangenheim, F., & Steinbach, A. (2009). Lösungsansätze für Herausforderungen interkultureller Zusammenarbeit am Beispiel des Offshorings von IT-Dienstleistungen. In: K. Zink (Eds.), Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen, (pp. 7–27). Heidelberg: Physika-Verlag.

v. Wangenheim, F., Holtbrügge, D., Holzmüller, H. H., Wünderlich, N.V., Schumann, J.H., & Schillo, K. (2008). Remote Services – Herausforderungen der Erbringung fernerbrachter Dienstleistungen. In: I. Gatermann & M. Fleck (Eds.), Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen, (pp. 485–495). Frankfurt/Main: Campus.

Betzler, D., Schumann, J. H., Nusswald, M., & v. Wangenheim, F. (2007). Erfolgsfaktoren für das Kunden- und Personalmanagement bei ferngelenkten Dienstleistungen - Best Practices bei Hewlett-Packard. In: D. Holtbrügge, H. H. Holzmüller & F. v. Wangenheim (Eds.), Remote Services - Neue Formen der Internationalisierung von Dienstleistungen, (pp. 121–141). Wiesbaden: Gabler. 

Hammes, D., Schumann, J. H., Steinbach, A., & v. Wangenheim, F. (2007). Interkulturelle Problemfelder beim Offshoring von IT-Dienstleistungen nach China und Indien sowie Lösungsansätze aus der Unternehmenspraxis. In: D. Holtbrügge, H. H. Holzmüller & v. F. Wangenheim (Eds.),  Remote Services - Neue Formen der Internationalisierung von Dienstleistungen, (pp. 67–91). Wiesbaden: Gabler.

Wünderlich, N.V., Schumann, J. H., v. Wangenheim, F., & Holzmüller, H. H. (2007). Ferngesteuerte Dienstleistungen - betriebswirtschaftliche Spezifika, Terminologie und Herausforderungen für das Management. In: D. Holtbrügge, H. H. Holzmüller & v. F. Wangenheim (Eds.), Remote Services - Neue Formen der Internationalisierung von Dienstleistungen, (pp. 3–27). Wiesbaden: Gabler. 

Rothe, H. J., Metz, A. M., Böwe, H., & Schumann, J. H. (2004). Kundenzufriedenheit - der Einfluss von Stabilität des Kontakts zwischen Unternehmensmitarbeitern und Kunden. In: W. Bungard,  B. Kopp & C. Liebig (Eds.), Psychologie und Wirtschaft leben. Aktuelle Themen der Wirtschaftspsychologie in Forschung und Praxis, (pp. 567–573). München: Hampp.

Bücher

Schumann, J. H. (2009). The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services. Wiesbaden: Gabler.