Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation
Externe Doktoranden

Externe Doktoranden

Dimitri Golovko, Dipl.-Kfm.

Dimitri Golovko, Dipl.-Kfm.

Kontakt

E-Mail: Dimitri Golovko

Forschungsschwerpunkt

Onlinemarketing

Ausbildung

Studium der Betriebswirtschaftslehre an der Johannes Gutenberg Universität Mainz

Berufserfahrung

Beratung und Projektmanagement

Veröffentlichungen

Golovko, D., & Schumann, J. H. (2014) Influence of Social Networking Sites on Recruiting Success. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Golovko, D., & Schumann, J. H. (2015) Influence of Social Networking Sites on Recruiting Success. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Golovko, D., & Schumann, J. H. (2013). Influence of Social Networking Sites on success and its leverage effect on marketing effectiveness. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Nicole Heß, M.Sc.

Nicole Heß, M.Sc.

Kontakt

E-Mail: Nicole Heß

Forschungsschwerpunkte

  • Consumer behavior
  • Innovation and new challenges in digital marketing
  • Free digital services

Ausbildung

Visiting Scholar an der Florida State University (Tallahassee, USA) von Juni 2015 bis Oktober 2015

Studium der Betriebswirtschaftslehre mit den Schwerpunkten Internationales Management und Marketing an der Universität Passau, der Helsinki School of Economics sowie der California State University

Veröffentlichungen

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. Accepted at 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets.  EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Heß, N. J., & Schumann, J. H., Mende, M., & Scott, M. L. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Heß, N. J. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Invited presentation at Florida State University, College of Business, Tallahassee, FL, USA, 23.10.2015. 

Heß, N. J. (2015). Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. ACR North American Conference - Doctoral Consortium, New Orleans, LA, USA, 01.10. 04.10.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Is a paying customer always better? The importance of customer orientation towards the “free” customer in two- or multi-sided markets. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Schubach, S. A., & Heß, N. J. (2015). Understanding Your Network Effects – Customer Orientation Structure and Consequences in Markets for Free Digital Services. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27.02. – 28.02.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2013). Stakeholder Theory as a Mean to Understand Customer Orientation in Two-sided Markets. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.