Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation
Externe Doktoranden

Externe Doktoranden

Dimitri Golovko, Dipl.-Kfm.

Dimitri Golovko, Dipl.-Kfm.

Kontakt

E-Mail: Dimitri Golovko

Forschungsschwerpunkt

Onlinemarketing

Ausbildung

Studium der Betriebswirtschaftslehre an der Johannes Gutenberg Universität Mainz

Berufserfahrung

Beratung und Projektmanagement

Veröffentlichungen

Golovko, D., & Schumann, J. H. (2014) Influence of Social Networking Sites on Recruiting Success. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Golovko, D., & Schumann, J. H. (2015) Influence of Social Networking Sites on Recruiting Success. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Golovko, D., & Schumann, J. H. (2013). Influence of Social Networking Sites on success and its leverage effect on marketing effectiveness. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Björn Hüttel, M.Sc.

Björn Hüttel, M.Sc.

Kontakt

E-Mail: Björn Hüttel

Forschungsschwerpunkte

  • Free E-Services
  • Employee-Customer Interactions in Service Environments
  • International Marketing

 

Ausbildung

  • Visiting Scholar an der Florida State University (Tallahassee, USA) von Juni 2015 bis Oktober 2015
  • Studium der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Internationales Management an der Universität Bayreuth und der Stellenbosch University, Südafrika

Berufserfahrung

  • Volkswagen AG, Wolfsburg
  • Volkswagen South Africa, Port Elizabeth
  • TRW Automotive Spanien, Pamplona

Veröffentlichungen

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. - 02.09.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC Doctoral Colloquium, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B. (2015). The influence of zero-priced offers on consumers' non-monetary cost perceptions. Invited presentation at Florida State University, College of Business, Tallahassee, FL, USA, 23.10.2015.

Hüttel, B. (2015). The influence of zero-priced offers on consumers' non-monetary cost perceptions. ACR North American Conference - Doctoral Consortium, New Orleans, LA, USA, 01.10. – 04.10.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Hüttel, B. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. AMA 2015, San Antonio, TX, USA, 13.02. – 15.02.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Germelmann, C. C., Hüttel, B., Herrman, J.-L., & Kacha M. (2014). Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights From a Qualitative Study. Poster presented at EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2013). It's not all about benefits – cost perceptions as additional drivers of the zero-price effect. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Nicole Heß, M.Sc.

Nicole Heß, M.Sc.

Kontakt

E-Mail: Nicole Heß

Forschungsschwerpunkte

  • Consumer behavior
  • Innovation and new challenges in digital marketing
  • Free digital services

Ausbildung

Visiting Scholar an der Florida State University (Tallahassee, USA) von Juni 2015 bis Oktober 2015

Studium der Betriebswirtschaftslehre mit den Schwerpunkten Internationales Management und Marketing an der Universität Passau, der Helsinki School of Economics sowie der California State University

Veröffentlichungen

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. Accepted at 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets.  EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Heß, N. J., & Schumann, J. H., Mende, M., & Scott, M. L. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Heß, N. J. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Invited presentation at Florida State University, College of Business, Tallahassee, FL, USA, 23.10.2015. 

Heß, N. J. (2015). Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. ACR North American Conference - Doctoral Consortium, New Orleans, LA, USA, 01.10. 04.10.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Is a paying customer always better? The importance of customer orientation towards the “free” customer in two- or multi-sided markets. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Schubach, S. A., & Heß, N. J. (2015). Understanding Your Network Effects – Customer Orientation Structure and Consequences in Markets for Free Digital Services. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27.02. – 28.02.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2013). Stakeholder Theory as a Mean to Understand Customer Orientation in Two-sided Markets. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Sabine Moser, M.Sc.

Sabine Moser, M.Sc.

Kontakt

E-Mail: Sabine Moser

Forschungsschwerpunkte

  • E-Mobility
  • Technologie und Innovation
  • Pricing von Dienstleistungen

 

Ausbildung

Studium der Betriebswirtschaftslehre mit dem Schwerpunkt internationales Management und Marketing an der Universität Passau und der Mid Sweden University, Sundsvall, Schweden

Berufserfahrung

  • ECircle, London
  • Explido Webmarketing, Augsburg
  • Deutsche Lufthansa AG, New York

Veröffentlichungen

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Moser, S. (2017). Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions and Behavior. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, (pp. 81-98). Norderstedt: BoD. 

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. AMA Winter Conference, Orlando, FL, USA, 17.02. – 19.02.2017.

Moser, S., & Schumann, J. H. (2016). Behavioral Pricing in Services. In: H. Corsten, S. Roth (Eds.), Handbuch Dienstleistungsmanagement, (pp. 733-749). München: Vahlen.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2016). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. – 02.09.2016.

Moser, S., & Schumann, J. H. (2016). Service Mass Customization: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior and Firm Profits. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2016). Are Flat Rate Bias Customers Always Loyal? The Effect of Competitive Market Position on Churn. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2015). Will Customers Continuously Pay More? The Effect of Competitive Market Position on Churn. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Moser, S. (2015). Mass Customization in Service Pricing. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Moser, S., & Schumann, J. H. (2014). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Poster presented at Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Veronika Selzer, M.Sc.

Veronika Selzer, M.Sc.

Kontakt

E-Mail: Veronika Selzer

Forschungsschwerpunkte

  • E-Mobility
  • Technologie und Innovation
  • Dienstleistungsmanagement

 

Ausbildung

Studium der Technologie- und Managementorientierten Betriebswirtschaftslehre mit den Schwerpunkten Marketing - Strategy - Leadership und Energietechnik an der Technischen Universität München und dem Politecnico di Milano, Mailand, Italien

Berufserfahrung

  • Giesecke und Devrient GmbH, München
  • Dechert LLP, München

Veröffentlichungen

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Selzer, V. L. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, (pp. 81-98). Norderstedt: BoD.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., & Komor, M. (2016). How Service Managers can Shape Frontline Employees' Organizational Values to Reduce Person-Role Conflicts. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Workshop Dienstleistungsmarketing, Hohenheim, Germany, 17.03. – 19.03.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L.. Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2015). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.