Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation
Ehemalige Mitarbeiter

Ehemalige Mitarbeiter

Dr. Eva Anderl

Dr. Eva Anderl

Kontakt

E-Mail: Eva Anderl

Forschungsschwerpunkte

  • Onlinemarketing
  • Customer Journey
  • Marketing Attribution
  • E-Services


Projektbeteiligung

Fre(E)S - Produktivität kostenfreier E-Services

Ausbildung

Visiting Scholar an der University of Massachusetts Boston

Studium der Fächer Computerlinguistik, Informatik und Französisch an der Ludwigs-Maximilians-Universität München und der Université de Franche-Comté (Besançon, France).

Zusatzstudium an der Bayrischen EliteAkademie

Berufserfahrung

  • Kabel Deutschland
  • Solon Management Consulting
  • e-fellows.net
  • linguatec Sprachtechnologien

Veröffentlichungen von Dr. Eva Anderl

Anderl, E. M., Becker, I., v. Wangenheim, F. & Schumann, J. H. (2016). Mapping the customer journey: Lessons learned from graph-based online attribution modeling. International Journal of Research in Marketing, 33(3), 457–474. (VHB3: A)

Anderl, E. M., Schumann, J. H., & Kunz, W. (2016). Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys. Journal of Retailing, 92(2), 185–203. (VHB3: A)

Anderl, E. M., März, A., & Schumann, J. H. (2015). Nonmonetary customer value contributions in free e-services. Journal of Strategic Marketing, 24(3–4), 175–189. (VHB3: C)

Anderl, E. M. (2015). Mapping the customer journey: a graph-based framework for attribution modeling. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Klapdor, S., Anderl, E. M., Schumann, J. H., & v. Wangenheim, F. (2015). Using Multichannel Behavior to Predict Online Conversions. Journal of Advertising Research, 55(4), 433-442. (VHB3: C)

Klapdor, S., Anderl, E. M., v. Wangenheim, F., & Schumann, J. H. (2014). Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns. Journal of Interactive Marketing, 28(4), 285-301. (VHB3: B)

Anderl, E. M., Kunz, W., & Schumann, J. H. (2014). It Takes Two to Tango: Interaction Effects in Multichannel Online Advertising. 2014 Global Marketing Conference, Marina Bay Sands, Singapore, 15.07. – 18.07.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2014). There is No Free Lunch: Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Anderl, E. M., & Schumann, J. H. (2013). A holistic view of the online customer journey. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Roscheck, C., Anderl, E. M., & Schumann, J. H. (2013). Effektivitätsmessung im Online-Marketing - Vom einzelnen Klick zur Customer Journey. WiST, 42(5), 238-245. (VHB3: D)

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Theory & Practice in Marketing (TPM) Conference, London, UK, 31.05 – 01.06.2013.

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia, PA, USA, 16.05.2013.

Anderl, E. M., März, A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators` Conference, Las Vegas, NV, USA, 15. - 17.02.2013.

Anderl, E. M., März, A., & Schumann, J. H. (2012). There Is No Free Lunch. Value Contributions of Non-Paying Customers. Frontiers in Service Conference, Bethesda, MD, USA, 14.06. - 17.06.2012.

Anderl, E. M. (2012). Analyzing the Online Customer Journey: Online Advertising Effectiveness in a Multi-Channel Setting. EMAC - Doctoral Colloquium, Lisbon, Portugal, 20.05. - 22.05.2012.

Anderl, E. M., März, A., Schumann, J. H., v. Wangenheim, F., & Ackermann, S. (2011). Kann man mit kostenfreien Dienstleistungen Geld verdienen? Produktivität kostenfreier E-Services. CLIC Executive Briefing No. 21, Leipzig.

Lindner, H., & Anderl, E. M. (2011). General Challenges and Approaches to Increase the Efficiency of E-Services - Practice Notes. XXI. International RESER Conference, Hamburg, 07.09. - 10.09.2011.

Nicole Heß, M.Sc.

Nicole Heß, M.Sc.

Kontakt

E-Mail: Nicole Heß

Forschungsschwerpunkte

  • Consumer behavior
  • Innovation and new challenges in digital marketing
  • Free digital services

Ausbildung

Visiting Scholar an der Florida State University (Tallahassee, USA) von Juni 2015 bis Oktober 2015

Studium der Betriebswirtschaftslehre mit den Schwerpunkten Internationales Management und Marketing an der Universität Passau, der Helsinki School of Economics sowie der California State University

Veröffentlichungen von Nicole Heß, M.Sc.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. Accepted at 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Heß, N. J., Scott, M. L., Mende, M., & Schumann, J. H. (2017). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Heß, N. J., Schumann J. H., Mende, M., & Scott, M. L. (2016). Personalized Advertising in Public Environments: Perceptions and Consequences. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets.  EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Heß, N. J., & Schumann, J. H., Mende, M., & Scott, M. L. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Heß, N. J. (2015). Minority Report at the Point of Sale? Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. Invited presentation at Florida State University, College of Business, Tallahassee, FL, USA, 23.10.2015. 

Heß, N. J. (2015). Analyzing the Perceptions and Consequences of Personalized Advertising in Public Environments. ACR North American Conference - Doctoral Consortium, New Orleans, LA, USA, 01.10. 04.10.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Is a paying customer always better? The importance of customer orientation towards the “free” customer in two- or multi-sided markets. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Schubach, S. A., & Heß, N. J. (2015). Understanding Your Network Effects – Customer Orientation Structure and Consequences in Markets for Free Digital Services. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27.02. – 28.02.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2013). Stakeholder Theory as a Mean to Understand Customer Orientation in Two-sided Markets. Poster presented at Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Björn Hüttel, M.Sc.

Björn Hüttel, M.Sc.

Kontakt

E-Mail: Björn Hüttel

Forschungsschwerpunkte

  • Free E-Services
  • Employee-Customer Interactions in Service Environments
  • International Marketing

Ausbildung

Visiting Scholar an der Florida State University (Tallahassee, USA)

Studium der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und internationales Management an der Universität Bayreuth und der Stellenbosch University, Südafrika

Berufserfahrung

  • Volkswagen AG, Wolfsburg
  • Volkswagen South Africa, Port Elizabeth
  • TRW Automotive Spanien, Pamplona

Veröffentlichungen von Björn Hüttel, M.Sc.

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. - 02.09.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Hüttel, B. A., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2016). The Influence Of Customer Characteristics On The Customer Need Knowledge Of Frontline Employees. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC Doctoral Colloquium, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B. (2015). The influence of zero-priced offers on consumers' non-monetary cost perceptions. Invited presentation at Florida State University, College of Business, Tallahassee, FL, USA, 23.10.2015.

Hüttel, B. (2015). The influence of zero-priced offers on consumers' non-monetary cost perceptions. ACR North American Conference - Doctoral Consortium, New Orleans, LA, USA, 01.10. – 04.10.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Hüttel, B. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. AMA 2015, San Antonio, TX, USA, 13.02. – 15.02.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Germelmann, C. C., Hüttel, B., Herrman, J.-L., & Kacha M. (2014). Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights From a Qualitative Study. Poster presented at EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2013). It's not all about benefits – cost perceptions as additional drivers of the zero-price effect. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Dr. Armin März

Dr. Armin März

Kontakt

E-Mail: Armin März

Forschungsschwerpunkte

  • Onlinemarketing
  • Mobile Marketing
  • Kundenrezensionen
  • Electronic Word-of-Mouth


Projektbeteiligung

Fre(E)s - Produktivität kostenfreier E-Services

Ausbildung

Studium der Fächer Politische Wissenschaft, Soziologie und Volkswirtschaftslehre an der Rheinischen Friedrich-Wilhelms-Universität Bonn, der Université de Bourgogne in Dijon und der Julius-Maximilians-Universität Würzburg

Ausbildung zum Diplom-Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing (BAW)

Berufserfahrung

Beratung und Projektmanagement in (Online-)Agenturen

Veröffentlichungen von Dr. Armin März

März, A., Schubach, S. A., & Schumann, J. H. (2017). „Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness. Psychology & Marketing, 34(2), 119-137. (VHB3: B)

Anderl, E. M., März, A., & Schumann, J. H. (2015). Nonmonetary customer value contributions in free e-services. Journal of Strategic Marketing, 24(3–4), 175–189. (VHB3: C)

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). “Push it real good?” – The impact of mobile push notifications on customers bidding behavior. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). The impact of mobile push notifications on customers bidding behavior. Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, 13.03.2015.

Kolisch, R., v. Wangenheim, F., Brech, C., März, A., & Schaller, D. (2015). Service Experience Management. Produktivitätssteigerung durch Gestaltung der Kundeninteraktion. CLIC Executive Briefing No. 27, Leipzig.

Lachner, M. & März, A. (2014). "Push it real good?" - The impact of mobile push notifications on customers bidding behavior. Conference on Service and Technology Marketing, Passau, Germany, 20.11. - 22.11.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2014). There is No Free Lunch: Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

März, A. (2014). The impact of customer attributions on the perceived helpfulness of mobile vs. non-mobile generated customer reviews. 1. Passauer Digital-Marketing-Konferenz, Passau, Germany, 24.01.2014.

März, A., & Schumann, J. H. (2013). Impact of characteristics attributed to mobile-generated consumer reviews on perceived helpfulness. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Anderl, E. M., März. A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators' Conference, Las Vegas, NV, USA, 15.02. - 17.02.2013

Anderl, E. M., März, A., & Schumann, J. H. (2012). There is no free lunch. Value contributions of non-paying customers. Frontiers in Service Conference, Bethesda, MD, USA, 14. - 17.06.2012.

März, A. (2012). Instantaneous Word-Of-Mouth Behavior on Mobile Devices. EMAC - Doctoral Colloquium, Lisbon, Portugal, 20. - 22.05.2012.

Anderl, E. M., März, A., Schumann, J. H., v. Wangenheim, F., & Ackermann, S. (2011). Kann man mit kostenfreien Dienstleistungen Geld verdienen? Produktivität kostenfreier E-Services. CLIC Executive Briefing No. 21, Leipzig.

Kraiker S., & März A. (2011). Misconceptions about Service Productivity: A Major Threat for the Success of Internet Start-ups. XXI. International RESER Conference, Hamburg, Germany, 08.09. – 09.09.2011.

Sabine Moser, M.Sc.

Sabine Moser, M.Sc.

Kontakt

E-Mail: Sabine Moser

Forschungsschwerpunkte

  • E-Mobility
  • Technologie und Innovation
  • Pricing von Dienstleistungen

 

Projektbeteiligung

BeEmobil - Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen

Ausbildung

Studium der Betriebswirtschaftslehre mit dem Schwerpunkt internationales Management und Marketing an der Universität Passau und der Mid Sweden University, Sundsvall, Schweden.

Berufserfahrung

  • ECircle, London
  • Explido, Webmarketing, Augsburg
  • Deutsche Lufthansa AG, New York

Veröffentlichungen von Sabine Moser, M.Sc.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Moser, S. (2017). Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions and Behavior. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, (pp. 81-98). Norderstedt: BoD. 

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. AMA Winter Conference, Orlando, FL, USA, 17.02. – 19.02.2017.

Moser, S., & Schumann, J. H. (2016). Behavioral Pricing in Services. In: H. Corsten, S. Roth (Eds.), Handbuch Dienstleistungsmanagement, (pp. 733-749). München: Vahlen.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2016). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. – 02.09.2016.

Moser, S., & Schumann, J. H. (2016). Service Mass Customization: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior and Firm Profits. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2016). Are Flat Rate Bias Customers Always Loyal? The Effect of Competitive Market Position on Churn. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2015). Will Customers Continuously Pay More? The Effect of Competitive Market Position on Churn. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Moser, S. (2015). Mass Customization in Service Pricing. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Moser, S., & Schumann, J. H. (2014). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Poster presented at Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Dr. Christian Nagel

Dr. Christian Nagel

Kontakt

E-Mail: Christian Nagel

Forschungsschwerpunkte

  • Post-adoption experience of radical innovations
  • Ideation in innovation networks
  • Product modification as a marketing strategy to overcome resistance to innovations

 

Projektbeteiligung

PREMIUM - Plug-In, Range-Extender und Elektrofahrzeuge unter realen Mobilitätsumständen: Infrastruktur, Umweltbedingungen und Marktakzeptanz

Ausbildung

Studium im Master-Programm "Consumer Affairs" an der TUM School of Management mit thematischer Vertiefung in den Bereichen Consumer Behaviour, Technology & Innovation und Sustainability.

Veröffentlichungen von Christian Nagel, M.Sc.

Nagel, C., & Schumann, J. H. (2016). The Periphery/Core Stimulation Process in Innovative Online Forums. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. – 02.09.2016. 

Nagel, C., & Schumann, J. H. (2016). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Nagel, C., & Schumann, J. H. (2015). The Role of Consumer Innovativeness in the Innovation Adoption and Post-Adoption. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C., & Schumann, J. H. (2015). Identifying lead users by means of an ego-network approach: Network positions as a key indicator for innovativeness. ECAS Course on Statistical Analysis of Network Data , Herrsching, Germany, 28.09. – 02.10.2015

Nagel, C., & Schumann, J. H. (2015). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. Lehrstuhltreffen, Rorschach, Switzerland, 26.08. – 28.08.2015. 

Nagel, C., & Schumann, J. H. (2015). Identifying lead users by means of an ego-network approach: Network
positions as a key indicator for innovativeness. Poster presented at XXXV Sunbelt Conference of the International Network for Social Network Analysis (INSNA), Brighton, UK, 23.06. – 28.06.2015. 

Nagel, C., & Schumann, J. H. (2014). The Social Side of Innovations - a dynamic social network analysis among innovative consumers. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Höflinger, P., Nagel, C. (2014). Does Firm Reputation Emerge from True Innovation? A Resource-Based Analysis. SMS Sydney Special Conference 2014, Sydney, Australia, 06.12. – 08.12.2014.

Höflinger, P., Nagel, C., Sandner, P., & Welpe, I. M. (2014). Less Reputation for Innovation?. Poster presented at the 12th Annual Open and User Innovation Conference, Cambridge (Harvard), USA, 28.07. – 30.07.2014.

Veronika Selzer, M.Sc.

Veronika Selzer, M.Sc.

Kontakt

E-Mail: Veronika Selzer

Forschungsschwerpunkte

  • E-Mobility
  • Technologie und Innovation
  • Dienstleistungsmanagement

 

Projektbeteiligung

BeEmobil - Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen

Ausbildung

Studium der Technologie- und Managementorientierten Betriebswirtschaftslehre mit den Schwerpunkten Marketing - Strategy - Leadership und Energietechnik an der Technischen Universität München und dem Politecnico di Milano, Mailand, Italien

Berufserfahrung

  • Giesecke & Devrient GmbH, München
  • Dechert LLP, München

Veröffentlichungen von Veronika Selzer, M.Sc.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Selzer, V. L. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, (pp. 81-98). Norderstedt: BoD.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., & Komor, M. (2016). How Service Managers can Shape Frontline Employees' Organizational Values to Reduce Person-Role Conflicts. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Workshop Dienstleistungsmarketing, Hohenheim, Germany, 17.03. – 19.03.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Winter Marketing Academic Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L.. Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2015). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Dr. Christian Wagner

Dr. Christian Wagner

Kontakt

E-Mail: Christian Wagner

Forschungsschwerpunkte

  • Wahrnehmung von kostenfreien Dienstleistungen im Internet
  • Wirkung von Nahrungsmitteln auf das Konsumentenverhalten

Ausbildung

Betriebswirtschaftslehre mit den Schwerpunkten Marketing, International Management, Zivil- und Handelsrecht an der Universität Mannheim

Veröffentlichungen von Dr. Christian Wagner

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Accepted at Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a deeper understanding of how consumers perceive free offers: New insights into the zero-price effect, its
process, and boundary conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding new perspectives to the zero-price effect – The role of non-monetary cost perceptions. AMA 2015, San Antonio, TX, USA, 13.02. – 15.02.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2013). It's not all about benefits – cost perceptions as additional drivers of the zero-price effect. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.